In addition to the significant investment opportunities it offers, the Moroccan market remains a major gateway to access African markets, which is likely to strengthen the growth and expansion prospects of Saudi companies, said MAP Mr. Al Mashrafi, on the sidelines of the 2nd edition of Gitex africa.
Participating in this edition, the Saudi export Progress Authority has a pavilion that includes 25 leading Saudi national companies in the technology sector under the label “Saudi Made”, he said, explaining that the aim is to explore the opportunities available in the Moroccan market and strengthen interaction between Saudi businessmen and their counterparts in potential markets, in order to expand the circle of commercial cooperation and develop Saudi non-oil exports.
This participation also aims to approach customers in Africa and thus expand the company’s activity on the continent, in addition to establishing partnerships in the field of facts technologies with Moroccan national companies, noted, for his part, the general director of the company “Hawsabah”, specializing in the field of information technologies, Saad Abdullah Alsalama.
this 2nd edition of Gitex Africa will allow Saudi companies to acquire important clients in Africa outside Saudi Arabia, and will allow access to new markets such as the European and American markets, via Morocco, a- he also noted.
Praising in turn the rigorous organization of this continental event, the co-founder and executive president of the company specializing in the logistics sector “Pieship”, Nasser Al Harthi, underlined that this participation in Gitex Africa made it possible to meet a large number of investors interested in the field of logistics, and also the exchange of experiences with Moroccan and African operators in this field.
Placed under the High Patronage of His Majesty King Mohammed VI, Gitex Africa, which continues until the 31st. With the participation of more than 1,500 exhibitors, representing more than 130 countries, the event aims to be a hub promoting exchanges on the latest technological developments.
Initiated by Kaoun international, the international subsidiary of the dubai World Trade Center, and supported by the Digital Development Agency, under the supervision of the Ministry of Digital Transition and Administrative Reform, this Fair, the largest in Tech and start-ups in Africa, sees the participation of eminent experts and world-renowned specialists as well as political decision-makers.
what are the key advantages for saudi companies entering the Moroccan market?
Time.news Exclusive Interview: Insights on the Expanding Moroccan Market for Saudi Companies
Interviewer: Thank you for joining us today. We’re excited to discuss the growing opportunities in the Moroccan market, particularly for Saudi companies. Can you start by sharing your thoughts on why Morocco is viewed as a significant gateway to African markets?
Expert: Thank you for having me. Morocco offers not just geographical proximity but also favorable trade agreements and a growing technological infrastructure.For Saudi companies, it serves as a strategic entry point to tap into the broader African market. This is particularly relevant,as businesses are increasingly looking to diversify and capitalize on non-oil exports,especially in sectors like technology and logistics.
Interviewer: Speaking of technology, we understand that the Saudi Export Progress Authority is showcasing 25 leading Saudi companies at Gitex Africa.What implications does such participation have for thes businesses?
Expert: Absolutely.The “Saudi Made” pavilion at Gitex Africa highlights the commitment of Saudi firms to explore opportunities in African markets. This participation not only helps in establishing brand visibility but also facilitates networking with Moroccan counterparts. It’s a crucial step in expanding their commercial footprint and fostering long-term partnerships that can lead to increased trade volumes and knowledge exchange.
Interviewer: Saad Abdullah Alsalama, the general director of “hawsabah,” mentioned the intention to develop partnerships with Moroccan tech firms. What does this collaboration mean for the technology sector in both countries?
Expert: Collaborations like these can significantly enhance local capabilities and promote innovation. By partnering with Moroccan IT companies, Saudi firms can gain insights into the regional market dynamics, which would help in customizing their offerings to better meet the needs of African consumers. moreover, this can lead to joint ventures that leverage technological advancements and create solutions that benefit both markets.
Interviewer: You mentioned logistics as another area of focus. How does Gitex Africa facilitate logistics cooperation, and what are the potential benefits for Saudi companies?
Expert: gitex africa provides a unique platform for Saudi logistics companies, like Pieship, to engage with investors and network with industry peers. By sharing experiences and best practices,they can identify challenges and opportunities in logistics operations across the continent. Additionally, improved logistics can lead to more efficient supply chains, ultimately enhancing the competitiveness of both Saudi and Moroccan businesses on a global scale.
Interviewer: This event is significant, given that it’s under the High Patronage of His Majesty King Mohammed VI. How does such support impact the success of Gitex Africa?
Expert: The royal patronage underscores the importance of technological advancement and economic cooperation in both Morocco and the broader African region. It sets a positive tone for the event, attracting more exhibitors and investors, while also providing a level of credibility essential for accomplished international gatherings. this level of endorsement encourages participation, leading to richer discussions and collaboration opportunities.
Interviewer: With more than 1,500 exhibitors from over 130 countries present, how can companies stand out in such a competitive environment?
Expert: Companies should focus on showcasing their unique value propositions and innovations.Engaging in proactive networking, leveraging social media for real-time updates and highlighting successful case studies can also help. Additionally, providing demonstrations or workshops can capture the interest of potential clients and partners, enhancing visibility amidst the competitive landscape.
Interviewer: Lastly, what practical advice would you offer to Saudi companies looking to explore opportunities in Morocco and the African continent?
Expert: I would advise them to conduct thorough market research to understand local consumer behavior and regulatory frameworks. Building relationships with local businesses is essential for navigating new markets successfully. Also, companies should remain agile—technology trends change rapidly, and being adaptable is crucial.Lastly, participating in events like Gitex Africa can provide invaluable insights and connections that can pave the way for fruitful ventures.
Interviewer: Thank you for your insights.it’s clear that the Moroccan market presents vast potential for Saudi companies,especially in technology and logistics.
Expert: Thank you for the conversation. I believe we are just at the beginning of a significant economic collaboration between saudi Arabia and Africa, starting with Morocco.