2023-08-18 13:38:07
The future phase of the Marina d’Or hotel complex, one of the referents of tourism sector of Castellon, solve new questions. Once it is known that the Fuertes Group –owner of the ElPozo agri-food brand– will keep the shares, and that the Benidorm Magic Costa Blanca chain will manage it, since the amount of the operation has been disclosed. According to digital media and sources consulted by Mediterraneanthe amount of the operation is around 70 million euros. An amount significantly lower than that paid in its day by the US fund Farallon, which exceeded 100 million euros.
The still owners of Marina d’Or took over the capital of the company in exchange for stay with the financial liability that dragged. Since then, in the midst of a pandemic that hit the hotel business in a special way, different phases of improvement and restructuring of the complex have been undertaken, for which its investment has been even greater.
external management
Fuertes’ bet is similar to the one drawn up by Farallon at the time: to assume ownership and cede management to third parties. Gestión Activos Turísticos (GAT), was in charge of these functions from 2020 until December of last year. Now, once the sale and purchase operation is closed, Magic will take care of the day-to-day activities of the hotels, spas, theme parks and tourist apartments that make up the accommodation in Marina d’Or.
This operator is expected to boost its activities by incorporating events and festivals to attract new types of visitors, just as it already does in Alicante.
Approach
Magic, belonging to the García family, one of the most important in tourism in Benidorm, disembarks in this way in Castellón. As to Fuertes, has four hotels in Murcia and two in Alicante, which since February have been managed by the Barceló group. Fuertes and Magic also collaborate in the Terra Natura park in Benidorm.
The Marina d’Or sale operation, carried out by this newspaper, had as a previous episode the determination by Farallon to get rid of this asset. For this they had the help of the firm Colliers, dedicated to investment advice and management.
Related news
Regarding the current situation of the Orpesa complex, its general director, Antonio Maeso, exhibited in June, with the opening of the summer season, which in 2022 managed to reduce losses by half, and that the entry of new owners “would bring new ideas and business plans.”
Previous experience in Castellón
The main wall of Grupo Fuertes is the ElPozo brand, although they have diversified for years. An example was the participation in one of the oldest ceramic companies, Todagres. The industry, with more than half a century of history and headquarters in Real Village, closed after failing to overcome some losses aggravated by the crisis energetic. Since then, Fuertes has focused on those sectors that it dominates the most.
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