Rocío Pérez de Sevilla, director of communication, points out that it is “a class competition in which sports meritocracy is not valued” and describes the communication strategy of the presentation of the Superliga “as very sloppy”.
From LaLiga from Professional soccer, the director of communication, Rocio Perez of Sevilleinsists that “the future of Superliga does not depend on Court of Justice of the European Union nor of justice. It is a class competition that dismisses sports meritocracy and in which, for example, feats like that of Villarreal, reaching the Champions League semifinals, could not occur. We are convinced that common sense will prevail and we have seen the social response of the fans, who have already passed judgment and confirmed that they do not support the Super League”.
For Pérez de Sevilla, “without English, German or French clubs, this competition is a failure. And reports from prestigious English media have been published as confirming that there are no English clubs interested in joining”. On the tenacity of Florentino To carry out the new competition, the communication director of LaLiga warns that “Xavier (Thebes) he usually says that ‘with Florentino you can never say you’ve won because Florentino never loses’. But we talked about this transcends Spain. Florentino has a lot of power here, but he doesn’t have the same weight outside. And in European football there are people who have more power than him.”
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Finally, about the presentation of the Superliga, the expert in this area of the Spanish football employers affirms that “the form was not the most successful. Even the bank that backed the project warned that they had not been able to understand how to communicate it. A clumsy appearance of Florentino in his main program, without journalists who could bother him… It was a clumsy staging. In England they took it as a joke. Logical”.