“The aim was to create an identity that would give the history of Thessaloniki to an ultra-modern project”, the Minister of Infrastructure and Transport, Christos Staikouras, expressed at today’s event unveiling the visual identity of the project, adding “in 17 days the project is handed over for use by citizens”, as reported by the APE-MPE.
The Thessaloniki metro logo was unveiled in the offices of Helliniko Metro SA, in the presence of the Deputy Minister of Transport, Nikos Tahiaou, the managing director of Helliniko Metro SA, Nikos Kouretas and the managing director of THEMA, Carlo Bianco, who took over the operation and maintenance of the project.
As explained by Mr. Staikouras, the goal when designing the new logo was to combine tradition with modern aesthetics and functionality and emphasized that “with the metro, Thessaloniki gets one of the most modern transport infrastructures in Europe and at the time at the same time it emphasizes its majestic history”.
According to the Minister, the lower case letter “m” in the Thessaloniki metro logo was a clear choice, to refer directly to the metro, but also to differentiate it from the capital “M”, which is widely used in different areas. variations of similar projects internationally.
Also, according to him, the Byzantine lower case “m” was simplified, to combine the authenticity with the innovative character that they seek to characterize the new identity of the Thessaloniki metro. “In this way, the clarity, the recognition required in a modern transport system, so that the logo is easy to read and easy to use in all uses”, the Minister of Infrastructure and Transport emphasized, emphasizing adding that “the end result is a harmonious balance between historical inspiration and aesthetics, movement and modern progress”.
“The metro started about 20 years ago and the logo reflects the characteristics of that time, a project that has little in common with the Athens metro”, emphasized the Deputy Minister of Transport, Nikos Tachiaos, for his part. of the city together the past and the future and this had to be captured in the logo of the project. “Thessalonica is connecting the past and looking to the future”, he emphasized typically, saying that ”November 30 will be a very big day for Thessaloniki”.
Chrysoula Kousteni, head of the architectural department of Elliniko Metro SA, spoke about the rationale, the pictograms and the different markings that will be used to guide the public and people with mobility problems who will use the Thessaloniki metro.
According to Ms. Kousteni, before the final selection was made, research was carried out in foreign metros, such as New York and London, and the logo on the shortlist is focused on the stock of art and architecture of Thessaloniki of the philosophy. The “m” was simplified from Byzantine manuscripts, he said, and with modern details a circle entered, which came from the shape of the twin tunnels. The font used is commissioner, and in terms of the color palette, blue black was chosen, which symbolizes stability, security and gives a feeling of confidence.
The final result of the logo balances historical inspiration with contemporary aesthetics. The letter “m” has acquired a clean and geometric form, interacting with the circle that surrounds it. Composition “m” that visually disrupts the circle, connects Thessaloniki to the metro, leaving the dynamics of movement and progress.
Also, as he said, the word “METRO” was added to gain an immediate understanding and recognition of the visual identity of the new transport system, which ensures that the project’s logo is understandable and recognizable to Greeks and foreign visitors Thessaloniki. Among other things, he revealed that there will be 35 signs in each Thessaloniki metro station, with the logo, pictograms or even letters.
The logo of the Thessaloniki metro and its symbols
Calligraphic prose “m”, inspired by Byzantine manuscripts, located inside a circle, symbolizing and dynamically interrupting the tunnels of the municipal railway, is the visual identity of the metro of Thessaloniki, delivered to citizens in 17 days and that comes to change. their daily lives.
The Thessaloniki metro logo was unveiled today during an event held at the offices of Elliniko Metro SA, in the presence of the Minister of Infrastructure and Transport, Christos Staikouras and the responsible deputy minister, Nikos Tahiaou, the managing director of Elliniko Metro, Nikos Kouretas and the managing director of THEMA, Carlo Bianco , who undertook the operation and maintenance of the project.
As mentioned during the event, the metro logo reflects the historical depth of the city, the innovation and dynamism of the project, and the end result of the visual identity balances between historical inspiration and contemporary aesthetics.
The letter “μ” has acquired a clean and geometric form, interacting with the circle that surrounds it, and the composition of “μ” that dynamically affects the circle, connects Thessaloniki to the Metro, leaving the dynamics of movement and the progress. Also, the word “METRO” was added, which contributes to an immediate understanding and recognition of the visual identity of the new transport system and in order to ensure that the logo is understandable and recognizable to Greeks and foreign visitors to Thessaloniki.
The typeface used is ‘Commissioner’ and was chosen for its modern and easy to read form and as shown at the event, the simple Sans Serif design with simple clean lines is suitable for use in environments where clarity and critical functionality. , such as stations, signaling, and information systems.
For the color palette of the logo on a white background, blue black was chosen, which represents the stability, safety and reliability that any modern transport system should convey. The use of a single color enhances its simple and strong design.
Preparedness exercise
Meanwhile, a preparedness exercise was carried out today in the Thessaloniki Metro, when a fire broke out in the last carriage of the train between Euclid and Papafi stations – probably from the appearance of an explosive device.
There are only injured people, most of them with breathing problems who receive first aid from EKAB people, and police officers with special dogs find an explosive device and the case has been taken over by the Anti-Terrorism Department. Based on the case, there are actually six witnesses who saw the makers of the explosive device.
What are the main benefits of the Thessaloniki Metro project for local residents?
Interview between Time.news Editor and Thessaloniki Metro Project Expert
Editor: Thank you for joining us today. With the recent unveiling of the Thessaloniki Metro logo, there’s a palpable excitement in the air. Could you start by explaining the significance of this project for the city of Thessaloniki?
Expert: Absolutely! The Thessaloniki Metro project is not just a transportation upgrade; it’s a transformative infrastructure initiative that embodies the city’s rich history while also propelling it into a modern future. The logo’s design, which incorporate elements of Byzantine calligraphy, reflects this duality and aims to connect the past with the present.
Editor: That blend of tradition and modernity is fascinating. Christos Staikouras mentioned using an ultra-modern project to represent the city’s history. What specific elements of the logo achieve this balance?
Expert: The logo prominently features a simplified lower case “m”, which serves a dual purpose. First, it directly symbolizes the metro system, ensuring immediate recognition. Second, this design choice helps differentiate it from other similar logos used internationally. The simplification from Byzantine manuscripts adds authenticity and a contemporary twist that resonates with both locals and visitors.
Editor: The incorporation of the circular shape surrounding the “m” is also noteworthy, isn’t it? What does that symbol represent?
Expert: Yes, it certainly is! The circle signifies the twin tunnels that are a crucial part of the metro infrastructure. In design, it represents continuity and connectivity, reflecting the idea of movement and progress that the metro will bring to the city’s transportation dynamics. This visual metaphor captures the essence of the project’s aspirations.
Editor: Speaking of aspirations, how does this new visual identity impact the everyday lives of Thessaloniki citizens, according to your perspective?
Expert: The metro is set to revolutionize daily commuting for the citizens of Thessaloniki. It promises to alleviate traffic congestion, provide quicker transit options, and enhance overall accessibility throughout the city. Moreover, with plans for 35 informative signs at each metro station, the branding will not only aid navigation but also enrich the cultural experience of users, making it welcoming for both locals and tourists.
Editor: It sounds like a carefully planned system. Chrysoula Kousteni highlighted the importance of researching international metro systems like those in New York and London before finalizing the design. How do you think this research has influenced the branding of the Thessaloniki Metro?
Expert: Absolutely vital! Studying successful metro brands allowed the team to understand best practices in terms of functionality and user recognition. For instance, the logo’s clarity was designed to ensure it is easily readable and understandable for everyone, regardless of their familiarity with Thessaloniki. This influenced not just the aesthetic choices but also the practical signage throughout the metro stations to aid navigation.
Editor: In a little over two weeks, the metro will be handed over for public use. What are your expectations for the reception of this project among the community?
Expert: I anticipate a very positive reception. The anticipation built over the two decades of development suggests that citizens are eager for this project to launch. The combination of modern infrastructure with the city’s historical legacy will likely resonate well with the residents, as it encapsulates a vision of progress while honoring their cultural heritage. November 30th is indeed set to be a significant date for Thessaloniki.
Editor: It certainly sounds like a date to remember! Thank you for sharing your insights about the Thessaloniki Metro project and its new visual identity. I’m excited to see how it transforms the city and impacts daily life for its citizens.
Expert: Thank you for having me! I share in your excitement and look forward to seeing the positive changes unfold in Thessaloniki.