In a controversy currently shaking Cameroon, an advertising campaign involving well-known personalities is causing strong reactions on social networks and dividing public opinion. As 237online.com reports, this situation highlights the ethical limits of influencer marketing in the country.
A marketing strategy that is debated
The advertising campaign for the Carimo brand, featuring actress Laure Moa Minga and former footballer Achille Emana, caused a shock wave on social networks. The marketing approach, considered daring by some and inappropriate by others, illustrates the new challenges facing advertisers in their quest for visibility. “This situation raises important questions about advertising ethics in Cameroon,” analyzes a communications expert.
Social networks are on fire, experts speak out
Public backlash was quick to emerge, creating a national debate over the limits of acceptable advertising. The professionals in the sector interviewed emphasize the importance of preserving cultural values ​​while innovating in marketing approaches. “It is crucial to find a balance between creativity and respect for social norms,” specifies a digital marketing specialist.
The protagonist wanted to clarify the situation, explaining that it was a professional approach. However, this justification was not enough to appease the critics, particularly on social networks where the debate continues to rage.
This situation highlights the complex challenges faced by celebrities and brands in their quest for media attention, while raising key questions about the evolution of advertising standards in Cameroon.