These are the guitars that Alhambra from Alicante manufactures for Zara Home

2023-12-19 18:38:08

Tableware, kitchenware, sheets, pajamas, air fresheners and now also guitars. Zara Home has decided to incorporate this instrument – ​​a true emblem of the Spain brand – in the new “Music Collection” that has been released this Christmas and it is not just any guitar. The Inditex group brand has chosen the Alicante manufacturer Alhambra Guitarsone of the leaders in the sector, to design an exclusive and ecological model, which is now available in eight of the chain’s flagship stores across Europe and also through his webwhere it can be found by 399 euros.

“Inditex contacted us this past summer to tell us his idea and to propose that our workshops be in charge of producing a limited and exclusive series of guitars built for the occasion. We were very excited about the idea and accepted the challenge.“, reports Valerià Torregrosageneral director of the company, which has its main facilities in Muro de Alcoy and which each year “builds” – according to its own terminology – around 45,000 of these instruments.

The collaboration represents a boost for the firm, especially due to the visibility that it gives to the product. Thus, in addition to the website, the exclusive model for Zara Home can be seen in the windows of the chain’s main stores. In Spain they are in Madrid -Plaza de España and Hermosilla- and in Barcelona -Paseo de Gracia-. Likewise, a group of stores has been selected located in emblematic commercial areas of France (Paris), Netherlands ( Rotterdam), Portugal (Lisboa), Italia (Milan), Greece (Athens).

As explained by the firm, the new model is named Nature Fir and scrupulously complies with the highest levels of social and environmental sustainability. In order to become part of the list of official Inditex suppliers, the Alicante company has had to overcome a rigorous certification and audit process.

“We have worked against the clock in the adaptation process to the group’s own demands. However, we already had very high quality standards at all levels. We have traditionally been a company with a high degree of environmental awareness and social responsibility. Long before the term Corporate Social Responsibility was coined, this way of understanding business activity was already part of our philosophy and our daily lives,” explains the general director of Alhambra.

The personalized guitar for the Inditex group is mainly made of wood untreated natural spruce coming from Central Europe which, due to its greater proximity to Spain, allows reduce carbon footprint with respect to other potential suppliers located in the United States, Canada or central Africa. In its finish no solvent dyes used and it only uses a much more sustainable type of water-based varnish. Other features worth highlighting are that the fingerboard is built with Indian rosewood – a very hard wood that offers very elegant sound nuances – and that it is delivered with Padded cover and vegan leather shoulder strap.

Along these same lines, the Muro company had already been working, for example, with guitar models made with olive woodto reduce this same carbon footprint, or on other occasions, taking advantage of the exterior part of the ebony, to prevent it from being discarded and make better use of the material.

International referent

Alhambra has had a wide international recognition for the exceptional craftsmanship and sound of their instruments. With decades of experience, each of their guitars reflects “the mastery of the Spanish guitar tradition, offering a unique balance between innovative design, resistant materials and a distinctive sound,” according to the firm.

The Alicante company It began its journey in the 60s of the last century in a small workshop and from then until now has remained faithful to the traditional Spanish heel construction system.

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It has always used the noblest and most varied woods, the acquisition of which is accompanied by a chain of custody which allows exhaustive control of the process from the origin – including the supervision of working conditions – until its arrival at the Muro de Alcoy workshops. In this way, the maximum quality and uniformity of the wood is guaranteed.

“The raw material and its treatment are essential for the stability of the guitars and their durability.. But if we offer such quality it is, in addition to the materials, because of the experience of our human team. Each of us contributes the best we have to make, together, unique instruments,” concludes Valerià Torregrosa.