2024-01-10 09:31:58
A Parisian department store during the January sales. Generally speaking, brands set themselves the objective of selling at least 15% of turnover during sales, with non-marked items. François BOUCHON/Le Figaro
DECRYPTION – The most successful attract customers with massive discounts… But their unsold stocks are low.
Despite the avalanche of private sales since December 26, the sales, which start this Wednesday, remain an important event for traders and consumers. Over the years, although the brands have managed their production more and more carefully, they all have stocks to sell. In four weeks, they will do everything to finish their fall-winter 2023-2024 collections. The arrival of cold weather comes at the right time to sell the large items (coats, sweaters, etc.) which weigh the most in unsold items.
In a very tense consumer context, no professional expects a miracle. After a difficult year, the brands are predicting a barely honorable vintage. On the other hand, all hope to take advantage of increased attendance, to sell much more than discounted items. In the window, they lure the customer with giant promotions. But what they value in stores is novelty… without a price tag.
Also read: Twenty-five years after the creation of the euro, are the French more prosperous than in 1999?
“With the proliferation of promotions…
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