founded in 2022, ToumAI Analytics is a leader in multilingual and multi-channel voice analytics. Their cutting-edge solutions unlock the power of customer data while capturing the nuances of different cultures and emotions.
Born from a collaborative effort between AIOX Labs, a start-up studio with global reach, and INSEA, Rabat, ToumAI benefits from a dynamic international team and state-of-the-art infrastructure. this strategic blend of talent and resources fuels their growth across African markets.
ToumAI’s impact extends beyond the lab. A prime example is their successful deployment with a major Moroccan bank. The technology revolutionized how the institution analyzes data from a variety of sources, including call centers, chatbots, and social media interactions – even capturing the nuances of Darija.
“Our solution seamlessly combines powerful AI models with deep local expertise, allowing us to tackle complex challenges while staying true to cultural realities, including understanding and utilizing Darija,” explains Odin Demassieux, ToumAI’s CEO and co-founder.Looking ahead, ToumAI has ambitious plans for expansion. With projects in Senegal,Malta,and Tunisia,they are poised to enter the european market,where the demand for multi-lingual voice analytics solutions is booming.
ToumAI is in the final stages of securing funding from international investors, which will further accelerate their growth and global reach.
“Turning a local innovation into a global solution is an remarkable achievement,” says Demassieux with conviction. “Our technology demonstrates it’s ability to meet the needs of businesses worldwide.”
Since 2012,inwiDAYS has been a pivotal platform for Moroccan startups,fostering a vibrant entrepreneurial ecosystem. During the 12th edition, ToumAI, alongside four other promising startups, received tailored support and acceleration through a partnership with UM6P.ToumAI Analytics embodies the power of AI in creating inclusive customer experiences. Backed by inwiDAYS, they are strategically positioned to become a pivotal player in the African digital landscape and beyond.
Learn more: www.toumai-voice-analytics.com
How does ToumAI Analytics address cultural nuances in voice data analysis?
Interview: Unleashing the Power of Multilingual Voice Analytics with Odin Demassieux, CEO of ToumAI Analytics
Q: To kick things off, Odin, can you tell us about the founding vision behind ToumAI Analytics? What drove the creation of this innovative platform?
A: Certainly! ToumAI Analytics was founded in 2022 as a response to the growing need for advanced multilingual voice analytics. We recognized that manny businesses struggle to effectively understand and leverage customer data due to language barriers and cultural nuances. Our vision was to develop cutting-edge solutions that unlock the potential of customer interactions across diverse channels, allowing businesses to cater to the unique emotions and expressions found in various cultures, including local dialects like darija.
Q: That sounds remarkable! Can you explain how your recent deployment with a major Moroccan bank exemplifies the impact of your technology?
A: Of course! Our collaboration with the moroccan bank showcased how our voice analytics solutions can transform data analysis. By integrating insights from call centers, chatbots, and social media interactions, we’ve dramatically improved how the bank understands customer behavior.The ability to capture language nuances, especially in local dialects like Darija, has enabled them to create more tailored and effective services. This deployment isn’t just about technology; it’s about creating meaningful connections with customers.
Q: Collaboration seems central to your success. How has your partnership with AIOX Labs and INSEA influenced toumai’s growth?
A: the partnership is a cornerstone of our success. AIOX Labs brings global expertise in start-up innovation, while INSEA provides local insights and resources. This strategic blend allows us to stay connected with both international market trends and the unique cultural realities of our target regions. It’s this dynamic international team and state-of-the-art infrastructure that propels ToumAI’s growth across African markets.
Q: What are some of the ambitious plans you have for expansion, notably in Europe?
A: We are excited about our projects in Senegal, Malta, and Tunisia, marking our initial steps into the European market. There is a booming demand for multilingual voice analytics solutions, and we aim to meet that need. In fact, we are already in the final stages of securing funding from international investors, which will further enhance our global reach and allow us to expand our offerings.
Q: In your view, what does it mean to turn a local innovation into a global solution?
A: Turning a local innovation into a global solution is a remarkable achievement. It signifies that we are capable of addressing not just local, but also international business challenges. Our technology, by incorporating cultural insights and advanced AI, is designed to adapt to varying needs worldwide. This adaptability positions us as a pivotal player in the global arena while showcasing the immense potential of African tech innovation.
Q: could you share some advice for startups looking to thrive in today’s digital landscape?
A: My advice is to embrace collaboration and continuous learning. The digital landscape is rapidly evolving, so staying adaptable is key. engage with local ecosystems, like inwiDAYS for Moroccan startups, and harness the support available to you. Moreover, understand your customers deeply—knowing their cultural and emotional contexts can differentiate your offerings. With determination and a clear vision, any startup can unlock notable opportunities in today’s market.
Conclusion:
ToumAI Analytics stands at the forefront of multilingual and multi-channel voice analytics, shaping the future of customer interactions across diverse cultures. With their strategic innovations and impactful deployment in Morocco, they are well-positioned to transform the African digital landscape and beyond. For more information, visit ToumAI Analytics.