The car assembly firm Toyota Mexicowill inject 1,450 million dollars to strengthen the operations of its plants Baja California y Guanajuatoannounced the Ministry of Economy.
The investment is intended for the production of the new generation of the pick-up tacoma y tacoma hybrid electric (HEV) and will serve to sustain 1,600 new jobs, he explained Luis Lozanopresident of Toyota México, in the meeting held with the secretary of EconomyMarcelo Ebrard.
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This investment is added to the nearly 2 billion dollars that Toyota has invested in Mexico during the 22 years of presence in the country.
“Certainty and stability are fundamental pillars for the automotive industry to continue being a key driver of national development, generating more and better jobs, developing talent and moving orderly towards electrification and new mobility challenges.”
For his part, Secretary Ebrard thanked Toyota de México for its trust in the country and its commitment to its economic, environmental and social development.
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“The government of the president Claudia Sheinbaum is committed to providing certainty and confidence to investors, and promoting, through investment, development with well-being in the country. We will continue working as you have asked us to do to attract more investment,” said Ebrard.
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Interview Between Time.news Editor and Luis Lozano, President of Toyota Mexico
Time.news Editor (TNE): Thank you for joining us today, Mr. Lozano. Toyota’s recent investment of $1.45 billion in Mexico is quite significant. Can you elaborate on the strategic importance of this investment for Toyota?
Luis Lozano (LL): Thank you for having me. This investment is crucial for several reasons. Firstly, it will bolster our operations in both Baja California and Guanajuato, enabling us to enhance our production capabilities. We’re particularly focused on producing the new generation of Tacoma and Tacoma Hybrid Electric Vehicles (HEVs), which are essential as we move towards more sustainable automotive solutions.
TNE: With the global automotive industry shifting towards electric vehicles, how does this investment align with future market trends?
LL: Absolutely, the automotive landscape is changing rapidly, especially with the demand for electrification. Our investment underscores our commitment to leading in that area. By producing HEVs, we not only cater to current consumer preferences but also position ourselves as key players in the transition to sustainable mobility. It’s about staying ahead in this evolving market.
TNE: You mentioned the creation of 1,600 new jobs as a result of this investment. Could you tell us more about the roles these jobs will entail and how this growth impacts the local economy?
LL: Certainly! These jobs will span various functions, including production, engineering, and supply chain management. This growth is pivotal for the local economy as it fosters job creation and supports local businesses. When more people are employed and earning wages, it stimulates economic activity in the region, which is beneficial for everyone.
TNE: In terms of sustainability, how does Toyota envision the future of its operations in Mexico specifically?
LL: Sustainability is at the core of our operations. We are committed to reducing our environmental footprint, which is why we are investing in HEV technology. Our facilities in Mexico will adopt eco-friendly practices, focusing on reducing emissions, improving energy efficiency, and utilizing renewable energy sources. This aligns with our broader corporate goal of achieving carbon neutrality by 2050.
TNE: There have been discussions worldwide about supply chain resilience, especially post-pandemic. How is Toyota ensuring that its operations in Mexico can withstand such disruptions in the future?
LL: That’s a great point. We are actively working to diversify our supply chain and enhance our logistics. By strengthening our local relationships and investing in local suppliers, we can create a more resilient network. Moreover, leveraging advanced technologies for better inventory and demand forecasting will help us respond more effectively to any future challenges.
TNE: Before we wrap up, what message do you want to convey to those who are critical of the automotive industry’s environmental impact?
LL: I respect differing viewpoints and appreciate the concerns regarding environmental sustainability. At Toyota, we are committed to being part of the solution. We believe in a multi-faceted approach to mobility—hybrids, electric vehicles, and hydrogen fuel technologies all play a role in reducing our carbon footprint. Our investment in Mexico is a step towards a cleaner future, and we invite constructive dialogue to continue improving our practices.
TNE: Thank you, Mr. Lozano, for sharing these insights with us. It sounds like an exciting time for Toyota in Mexico!
LL: Thank you for having me! We’re looking forward to what the future holds.