The Tupperware company was founded in 1942 and four years later began selling the plastic containers for which it became popular.
For decades Tupperware containers were synonymous with households concerned about not throwing away foodsince they kept them in these practical containers, which also allowed the interior of the refrigerators to be better organized, but today the company declared bankruptcy.
After more than 80 years in the market, the United States company declared bankruptcy, although the executive board asserts that The idea is to sell it without ceasing to operate..
Founded in 1942 by Earl Tupper, four years later the company launched its first plastic container on the market.the same one that characterized it until the present.
Unlike the advertising used at that time, the company They focused on homeowners with the so-called Tupperware Partiesthrough which the hostesses showed and sold these products to their family and friends.
Just like what happened in Chile with Confort, which we use to refer to all toilet papers, Worldwide, Tupperware became the word to refer to all these types of containers..
The beginning of Tupperware’s path to bankruptcy
However, the new millennium did not bring good news for the company. On the one hand, the direct sales model lost popularity and, on the other hand, because the questions from new generations about the use of plastics.
But, in addition, the same high quality of the product meant that whoever bought one would not need a new one for a long time,
The COVID-19 pandemic gave a new boost to the use of Tupperware containersbecause the trend of cooking and eating at home significantly increased, saving those foods that were left for later in the refrigerator.
However, with the end of the health emergency, preparing meals at home also ended, so sales had a drastic drop.
The company is currently negotiating with its creditors, to whom he owes hundreds of millions of dollars.
“Over the last few years, the company’s financial situation has been severely affected by the difficult macroeconomic environment. As a result, we explored numerous strategic options and determined this is the best path forward.“Tupperware President and CEO Laurie Ann Goldman said in explaining the decision to file for bankruptcy.