Watching TV is going to become expensive in the country from February 1, 2025. Actually, all the TV broadcasters together have announced to increase the channel prices. In such a situation, if you recharge a paid DTH channel, you will have to pay more money. Let us tell you that the announcement of increasing the prices of TV channels has been made at a time when the demand for OTT platforms is increasing in the country.
Why is the price being increased?
TV broadcasters are claiming that content costs are continuously increasing, while advertising revenue is declining. In such a situation, the broadcasters have jointly announced to increase the price of TV channels, because it is becoming difficult for them to maintain the content quality. Besides, the operating costs of companies have also increased.
Price will increase by 10 percent
According to the report of Economics Times, TV broadcasters Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises (ZEEL) have announced an increase of more than 10 percent in the price of channel packages. Jiostar has also indicated about increasing the price of its channel packages. In such a situation, the price of Jio Star’s channel pack may increase soon.
How much more money will I have to pay?
Sony Pictures Networks India (SPNI) has increased the price of its channel pack Happy India Smart Hindi Pack from Rs 48 to Rs 54. Zee Entertainment Enterprises (ZEEL) has increased the price of Family Pack Hindi SD from Rs 47 to Rs 53. English entertainment channel Zee Café has been added to this pack.
How many users of which TV channel?
At present, the number of paid TV subscribers in India has decreased from 120 million to 100 million. According to the report of Telecom Regulatory Authority of India i.e. TRAI, by September 2024, the number of paid active subscribers of Dish TV, Airtel Digital TV, Tata Play and Sun Direct has decreased from 2.26 million to 59.91 million.