Harnois Énergies is making its debut at the highly anticipated Bye Bye de la pub competition,inviting fans to vote for their favorite advertisements aired during Quebec’s iconic New Year’s Eve show. Partnering with creative agency LG2 and media agency Touché!, Harnois aims to enhance brand recognition and connect with audiences through humor and memorable moments. This participation marks a significant step for the company as it joins the ranks of major advertising players,showcasing its commitment to engaging with the community in a festive and entertaining manner.Harnois Énergies is making waves this holiday season with its participation in the popular “Bye bye de la pub” campaign, featuring the comedic duo Les Denis Drolet. The engaging advertisement showcases the pair traveling across Harnois stations in a festive table, accompanied by a catchy original song. Amélie Tremblay, Harnois’s marketing director, expressed pride in the collaboration, highlighting the company’s commitment to humor and community connection during this festive period. Viewers can catch the ad on tou.tv and are encouraged to vote until January 5, 2025, as Harnois aims to resonate with audiences and spread holiday cheer.Harnois Énergies, a leading Canadian energy provider established in 1958, is committed to delivering high-quality energy solutions and specialty products through a user-friendly shopping experience. The company distributes a wide range of petroleum products,propane,lubricants,and specialty items across Canada,while also embracing the future with electric charging stations and hydrogen fuel availability.With a robust network of partners and over 2,000 employees, Harnois Énergies serves diverse markets, including retail, commercial, industrial, residential, agricultural, and aviation, under well-known brands such as Esso and Mobil, as well as its private labels.For more information, visit Harnois Énergies.I’m sorry, but it seems that the article you intended to provide is missing. Please share the article you’d like me to base the new content on,and I’ll be happy to help!
Q&A: Insights on Harnois Énergies’ participation in the Bye Bye de la Pub Competition
Time.news Editor: Welcome, and thank you for joining us today. We’re excited to discuss Harnois Énergies’ recent debut in the Bye Bye de la pub competition. To kick things off, what motivated Harnois Énergies to participate in this beloved Quebec tradition?
Expert: Thank you for having me! Harnois Énergies’ participation is a strategic move to enhance their brand visibility during a time when audience engagement is at its peak. By associating with the Bye Bye de la pub campaign, which is known for showcasing popular advertisements during the iconic New Year’s Eve show, harnois not only taps into the festive spirit but also strengthens its connection with the community.The playful and humorous approach resonates well with audiences, especially when tied to beloved local figures like the comedic duo Les denis Drolet.
Time.news Editor: Absolutely. Humor plays a pivotal role in advertising, especially during holiday seasons. Can you elaborate on how this specific campaign might impact Harnois Énergies’ brand recognition?
Expert: Certainly! Humor acts as a powerful tool in advertising, making messages more memorable and relatable. In this campaign, the comedic flair of Les Denis Drolet, combined with a catchy original song and festive visuals, creates an engaging narrative. Customers are likely to associate Harnois Énergies with joy and party, which can considerably boost brand loyalty. Moreover,their unique positioning in the ad will differentiate them from other energy providers,enhancing their market presence amidst larger competitors.
Time.news Editor: Captivating point! Harnois Énergies is also pushing forward in sustainability with initiatives like electric charging stations and hydrogen fuel availability. How does this advertising effort align with their long-term goals in the energy sector?
Expert: this advertising campaign is a perfect complement to their sustainability efforts.By showcasing their innovative services alongside a light-hearted advertisement, Harnois is not only reinforcing their commitment to traditional energy solutions but also highlighting their future-facing initiatives. This dual approach positions them as a versatile leader in the energy market, appealing to a broader consumer base that values both humor and environmental duty.
Time.news Editor: With the voting for the Bye Bye de la pub competition open until January 5, 2025, what practical advice would you offer to brands looking to engage with their audiences during such campaigns?
Expert: Brands should focus on authenticity and relatability in their advertising. Engaging storytelling, coupled with humor, fosters an emotional connection. They should also encourage audience participation—like voting in this competition—because it creates a sense of community around the brand. Additionally,leveraging social media platforms to share behind-the-scenes content and user-generated posts can amplify reach and engagement. Brands should remember that the festive season is all about connection; making customers feel part of their journey will elevate brand perception.
Time.news Editor: Thank you for those insights! Harnois Énergies’ campaign is indeed a creative step that balances tradition, humor, and innovation.It will be exciting to see how their efforts pay off in terms of audience engagement and brand loyalty.
Expert: Thank you for having me! It’s always a pleasure to discuss such exciting developments in the advertising landscape, especially when they are tied to community engagement and brand growth.