2024-02-14 10:15:33
Media US branch
“Vice” Germany will be discontinued at the end of March
As of: 11:15 a.m. | Reading time: 2 minutes
The Vice brand will soon no longer exist in Germany
Quelle: picture alliance/ZUMAPRESS.com/Andre M. Chang
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The editorial team is dissolved, the brand is discontinued: “Vice” Germany is on the verge of extinction. The US parent company had financial problems with many branches in other countries. “Sorry guys,” says the editor-in-chief.
The media brand “Vice” is discontinued in Germany. The editor-in-chief for the German-language offerings, Tim Geyer, published on the X platform on Wednesday a post, which states, among other things: “Vice Germany is closing at the end of March after 18 years. After that there will be no more German-language content. A pity. No other German medium has shown so consistently how good journalism can benefit young people. We would have liked to continue for you. Sorry guys.”
According to its own information, the German Journalists’ Union (Dju) in Verdi supported the employees and the works council throughout the closure process. Dju regional manager for Berlin and Brandenburg, Jörg Reichel, said: “We regret the business decision to discontinue ‘Vice’ in Germany. Journalism is losing an important voice and an important format.”
40 to 50 employees lose their jobs
According to “Vice” Germany editor-in-chief Geyer, between 40 and 50 employees are affected. The Berlin location will be closed. “Vice” published on its own website. Occasionally there have recently been special print editions. “Vice” also offered moving image content and newsletters in Germany. Geyer announced that there would be another printed magazine at the end of March.
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The US company Vice, with branches in many countries, had had business problems in the past, including the search for new investors, bankruptcy and tough cuts. Geyer did not comment on strategic decisions in the USA.
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The “Vice” brand stands for topics related to pop culture, lifestyle, society, but also tech and subculture. The brand was founded in Canada in the 1990s and is based in the USA.
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