“We have been collaborating with the Veronesi Foundation since 2015 and have already funded 17 research scholarships. Certainly an important result, but for us it is also important to see how much our customers follow us along this path. The number of people who are supporting this project has increased and for us it is a great satisfaction “. Like this Paolo Penati, CEO of Qvc Italy, on the occasion of the presentation of the campaign ‘Shopping4Good‘, the shopping program developed by Qvc for support fundraising in support of scientific research and treatment of breast, uterus and ovarian cancer. A project that joins the work of the Umberto Veronesi Foundation to support research and awareness-raising on the fight against typically female cancers.
“This year ‘Shopping4Good’ is developed through the sale of products, which will start on 4 October on our e-commerce site and which will continue throughout the month while stocks last. The proceeds will be donated to the ‘Pink is good’ project of the Umberto Veronesi Foundation with the aim of supporting 3 female researchers engaged in the fight against female cancer. On 7 October there will also be a live television broadcast at 9 pm in which Professor Paolo Veronesi will participate to tell the scientific part of this project and we at Qvc will show the products on sale ”.
For the occasion, three important sportsmen were chosen as testimonials: the tennis players Flavia Pennetta and Roberta Vinci and the volleyball player Stefania Okaka who is entrusted with the message “To win, the important thing is to participate“. A non-random choice as Paolo Penati explains:” The world of sport is a bit of a metaphor for research. You have to work hard to reach a goal. Research must continue to fight and you always need great commitment just like sportsmen do “. .