Argentine actor Gonzalo Suárez, known for his memorable role in the popular Bank of Galicia commercials, has successfully transitioned from television to entrepreneurship by founding Lagarto, a craft brewery located in Vicente López, Buenos Aires. Suárez, who has always had a passion for brewing, took inspiration from family recipes adn his love for beer to create a brand that resonates with local consumers. As the CEO of Lagarto, he aims to blend his artistic background with his entrepreneurial spirit, stating, “For me, beer is a passion.” This venture not only showcases his creativity but also highlights his commitment to the craft beer movement in Argentina, as he continues to balance his acting career with his new business endeavor.
Q&A with Gonzalo Suárez: From Acting to Craft Beer Entrepreneurship
Time.news Editor: Gonzalo, it’s exciting to see your transition from a beloved actor to a successful entrepreneur with your craft brewery, Lagarto. Can you tell us what inspired you to make this change?
Gonzalo Suárez: Absolutely! My journey began with a longstanding passion for brewing, which was heavily influenced by my family’s recipes. I’ve always loved beer, but I wanted to create somthing that resonates with our local consumers in Vicente López. Lagarto is not just a business for me; it’s a way to combine my artistic background with my entrepreneurial spirit. I often say, “For me, beer is a passion,” and that’s what drives me every day.
Time.news Editor: Craft beer has become increasingly popular in Argentina. What trends do you see shaping the industry right now?
Gonzalo Suárez: The craft beer movement is thriving, particularly because consumers are becoming more interested in unique flavors and local ingredients.People are looking for authenticity and stories behind their drinks. At Lagarto, we emphasize quality and local sourcing, which I think sets us apart in the crowded market. The trend is also leaning towards sustainability, and we’re focusing on eco-friendly practices as we grow.
Time.news editor: Balancing two careers must be a challenge. How do you manage your time between acting and running Lagarto?
Gonzalo Suárez: It’s definitely a juggling act! However, both my careers complement each other in many ways. The creativity I harness in acting helps me think outside the box when it comes to marketing and branding Lagarto. I prioritize my schedule and try to dedicate specific times for each passion. The key is to remain flexible and keep my focus on both areas without compromising my personal well-being.
Time.news Editor: As an actor turned entrepreneur, what advice do you have for others looking to venture into the craft beer scene or entrepreneurship in general?
Gonzalo Suárez: My biggest piece of advice is to stay true to your passion. Understand what drives you and let that guide your business decisions. it’s also crucial to do your research; know your audience and your market well. Build a strong brand identity that reflects who you are, and don’t be afraid to ask for help or collaborate with others in the industry.
Time.news Editor: what’s next for Lagarto and for you personally in this dual career path?
Gonzalo Suárez: I’m looking to expand our presence in the craft beer market, possibly exploring new flavors and collaborations. Personally,I want to keep evolving in both acting and brewing. there’s a lot of storytelling in both fields, and I aim to bring that narrative element to Lagarto as well, perhaps even through creative campaigns. The journey is just beginning, and I’m excited for what’s to come!
Time.news Editor: Thanks, Gonzalo! It’s inspiring to hear about your journey and insights into the craft beer industry.
Gonzalo Suárez: Thank you for having me! I hope to inspire others to follow their passions,no matter where they lead.