Spotify is the companion of most people who love music, there is not a day that they do not play it. For this year the founder Daniel Ek announced that there will be “A revolution” in platform format.
The update comes with videos, live events or artist marketing sales, among other news.
“We have created an innovative and updated experience so that creators can continue to grow,” said the company’s also executive director during “Stream on 2023”, a corporate event held in Los Angeles.
Spotify, which has more than 500 million of users around the world, thus confirming its commitment to focus its future towards a “more visual” aspect in which users have the possibility of “enjoying different formats” on the same platform.
“We are promotingor more creativity, more discoveries and more customization than ever before, providing the best resources, support and interactivity”, indicated Ek during the presentation on Wednesday, which was attended by groups such as The Jonas Brothers.
Among the novelties, the platform will allow the user adjust your location and search for concerts in your geographic area which will be broadcast live through the application.
In addition, in this approach to the audiovisual format, the “Spotify Clips” function was announced, which will offer artists to add 30-second videos to their profiles to complement listening; as well as the “Countdown Pages” option, with exclusive recordings of the singers before or after the creation process.
This latest functionality will also give loyal fans the ability to save album release dates in advance and pre-purchase exclusive merchandise, ranging from vinyl to custom clothing.
It may interest you: Spotify has a new “Dj”: it is an AI that will learn to recognize your musical taste
Thus, the stage in which Spotify was dedicated solely to music distribution is now giving way to another in which, in addition, they intend to get involved in “other facets”, such as the sale of tickets for concerts online or the marketing of “merchandising”. .
“It is about letting creators know that we are present at all stages of their careers. We want to create a place where they can settle, prosper, grow and inspire”, Ek detailed.
Finally, within the rest of the functions that will complement the new interface will be “Smart Shuffle”, which will serve for an artificial intelligencel Add similar music to playlists previously created by users; or the possibility of activating the chain reproduction of different podcast episodes.
This is one of the formats that has experienced the greatest growth in the last two years on Spotify, 84% according to the platform, and from now on it will also allow creators include videos of their interviews or locutions, a 30 second preview for indecisive listeners or transcribed content on screen in real time.
The novelties, which will be progressively incorporated until culminating in the coming months, will compose an interface similar to that of other social networks such as Twitter, Facebook or Instagram in which users must swipe down in the menu.
“We have reimagined our “feed” (menu) with videos, images and animations that improve the experience when browsing the platform”, concluded Gustav Söderström, current co-president of Spotify during “Stream On 2023”.