2023-06-14 12:34:20
The women’s European Championship semi-final against France was the sporting event with the highest ratings on German television in 2022
Quelle: picture alliance/dpa/PA Wire/Nick Potts
It is still not clear for German fans where they can watch the Women’s World Cup next month. ARD and ZDF emphasized that they do not want to pay the sum demanded by Fifa for the TV rights. The world association is now announcing its plan B.
Dhe World Football Association is hoping for a negotiated solution to the dispute over the television rights for the Women’s World Cup. “We are still in talks,” said a Fifa spokesman on request. At the same time, he emphasized that there would be “no blackout” – i.e. a tournament without moving pictures in Germany. Almost five weeks before the start of the tournament in Australia and New Zealand on July 20, there is still no agreement between the association and the television stations ARD and ZDF.
The association spokesman went on to say: “We prefer broadcasts on public television, but we can also show the games on Fifa+.” The association thus publicly confirmed for the first time that if the negotiations fail, the World Cup broadcast on the in-house Internet platform is the plan B is. Access would be free.
Fifa President Gianni Infantino wants more money
Quelle: Getty Images/Lionel Hahn
So far, the big tournaments in Germany have been broadcast on ARD and ZDF, which also submitted the best offer for the German TV market in the tender for the 2022 World Cup. But the offer was too small for Fifa. President Gianni Infantino publicly called for more money without giving specific figures. Most recently, Infantino stressed a month ago that he was still determined to get more money from broadcasters in the largest European countries. There are still no deals in several television markets in Europe.
“Would be a hard blow to the neck,” says the DFB Vice President
Meanwhile, DFB Vice President Celia Sasic has pleaded for broadcasts on traditional television and is hoping for a solution to the dispute between the world association and the broadcasters ARD and ZDF. “There has to be an agreement. It would be a very hard blow if that didn’t work,” said the 34-year-old ex-national player on Wednesday.
The DFB Vice President for Equality and Diversity emphasized the importance of broadcasting on television. “It would be very, very important for women’s football, for society, for the entire development, to show this tournament, to keep visibility high,” said Sasic, who ended her active football career in 2015. The fans also clearly signaled that they wanted to see the tournament. “That’s why I’m really hoping for an agreement.” She “still has the attitude that we want to see this tournament and our team here in Germany,” said Sasic about Fifa’s possible alternative transmission path. It is “extremely important and also our mission that we get this for everyone to see here in Germany.”
Bonus question for the World Cup has been clarified
In the meantime, the only thing that is clear is how much money the players and the national associations receive from Fifa. There is significantly more prize money at the World Cup this summer. Each player receives at least 30,000 dollars (around 28,000 euros) from Fifa. At the end of the day, the 23 world champions each get $270,000 (€252,000) and together they get more than $6.2 million (around €5.8 million). The world champion association will also receive more than four million dollars (a good 3.7 million euros)
At the tournament, the world association is paying out prizes totaling 110 million dollars (around 103 million euros). More than half of this will go to the players of the 32 participating teams. At the World Cup in France in 2019, Fifa bonuses were only 30 million dollars (28 million euros).
“Fifa is investing heavily in women’s football and for the first time ever we are guaranteeing prize money for the players,” the association said. Due to the higher investments, the prize money for women is at least a little closer to that of men. At the World Cup in Qatar last year, Fifa distributed a total of 440 million dollars (411 million euros) to the men.
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