akba Bank will continue to be the main sponsor of the “Yerevan wine Days” festival for the next 3 years.
Within the framework of the festival this year, a more complete program is planned, a tasting of Armenian wines, a large display of local dishes and special guests.
“We are taking steps that help make the field of event tourism in Armenia more attractive. The crucial thing is that Armenia has a festival on the wine maps that people mark in their calendars to participate in and come to participate.There are not manny festivals in Armenia,but these and several such accomplished festivals inspire hope that we will have a country rich in festival entertainment,which will attract not only Armenians,but also guests from abroad,” said Akba Bank’s business manager.Arsen Melkonyan,deputy chief executive director for coordination of functions.
“From 2019, Akba Bank is the main sponsor of “Yerevan Wine Days”. And within these years, both the growth and development of the festival can be clearly seen. The scale of the festival is increasing and we believe that it is indeed also due to the cooperation with Akba Bank. Having confidence in this cooperation, we take bold steps every year to make the festival even more large-scale,” said mary Badalyan, co-founder and director of “EventTura” company.
It is expected that the number of guests of the festival will exceed 200,000 this year. Many tourists,when visiting Armenia,specially choose the festival days in order to drink the wine of Armenian endemic varieties and get acquainted with the gastronomic heritage.
Akba Bank emphasizes the development of event tourism, viticulture and winemaking in Armenia. The bank is doing its best to make event tourism another stimulus for economic development.
The bank is controlled by the Central Bank of Armenia.
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