UEFA has introduced the Chinese online retailer AliExpress as an official partner of the UEFA EURO 2024, which will take place in ten German cities from June 14th to July 14th.
The partnership was announced today at Berlin’s Olympic Stadium in the presence of UEFA Marketing Director Guy-Laurent Epstein, Gary Topp, AliExpress Commercial Director Europe, and German football legend Oliver Bierhoff.
As part of this partnership, AliExpress will bring football closer to its customers this summer. In addition to exceptional discounts and offers on AliExpress Choice, interactive games and competitions are launched with attractive prizes, including EM cards.
Guy-Laurent Epstein, UEFA-Direktor Marketing
“We are pleased to welcome AliExpress, one of the world’s leading online retailers, as the first exclusive e-commerce partner for a UEFA European Football Championship. We will work closely to offer fans a unique digital experience this football summer, with further innovations – starting with competitions with great prizes such as tickets to UEFA EURO 2024.”
Gary Topp, Commercial Director Europe of AliExpress
“From AliExpress, we are very pleased to be an official partner of UEFA EURO 2024. The whole of Europe is passionate about football and our goal is to bring fans even closer to the action. We want to impress with attractive offers and a large selection of popular products as well as interactive games as well as the chance to win fantastic prizes.”
AliExpress is an official global sponsor of UEFA EURO 2024 alongside adidas, Alipay, Atos, Betano, Booking.com, BYD, Coca-Cola, Engelbert Strauss, Hisense, Lidl, Unilever Nutrition/Unilever Personal Care, Visit Qatar/Qatar Airways and Vivo.
Note to the media
CAA Eleven is UEFA’s exclusive marketing agency responsible for marketing the commercial rights to UEFA’s national football team competitions (UEFA European Football Championship, UEFA Nations League, European Qualifiers, UEFA European Under-21 Championship and UEFA European Futsal Championship ).