Apple presented its new features and “the best professional laptop in the world surpasses itself”

2023-10-31 03:58:29

This October 30, Apple presented the new models of MacBook Pro with the new line of M3 chips: M3, M3 Pro and M3 Max.

Thanks to its next-generation GPU architecture and faster CPU, the M3 line of chips promises users more performance and surprising power to this, one of the most beloved models of the house.

The new 14-inch MacBook Pro with the M3 chip is suitable for solving everyday tasks and offers amazing performance when running professional games and apps. According to its creators, “it is ideal for creative minds, students and entrepreneurs, its initial price is $1,599 dollars, and it supports additional unified memory, so that professionals in the field of programming, creativity and research can cope with workloads. More demanding”.

For its part, the 14- and 16-inch MacBook Pro with M3 Max chip redefines the limits of computing in terms of performance and capacity. The novelty with this machine is that “the GPU is from another planet, as is the CPU, which allows you to use several professional apps at the same time and work on the most demanding projects: from machine learning programming and 3D art to video edition”.

But that’s not all, Apple’s new presentations come with new Liquid Retina XDR display models with 20% brighter SDR content, integrated 1080p camera, a six-speaker sound system and extensive connectivity, and with up to 22 hours battery, that is, this is the most advanced line in pro portability and offers the same level of performance when connected to the mains or running on battery.

“There’s nothing like the MacBook Pro. With the incredible power efficiency of Apple chips, up to 22-hour battery life, stunning Liquid Retina maximum potential,” said John Ternus, senior vice president of Hardware Engineering at Apple.

“With the new generation of M3 chips, we once again push the limits of what is possible in professional laptop performance. We’re excited to bring MacBook Pro and its unmatched power to a broader audience than ever before. And for those who have just used the MacBook Pro models with an Intel processor, it will be a completely revolutionary experience.”

The M3 line of chips has arrived on the market

The M3, M3 Pro, and M3 Max chips are the first personal computer chips created with a 3-nanometer process. With a GPU, that means it will be faster and more efficient. “The GPU, which has Dynamic Caching technology, dynamically allocates the use of local memory in the hardware in real time. This way, the exact amount of memory needed for each task is used, dramatically increasing GPU usage while improving performance for the most demanding apps and games,” Apple details.

Now also in space black

The models presented this October 30 are also available in silver, space black and space gray, and have a finish that significantly reduces fingerprints.

Better for the environment

According to Apple, the new MacBook Pro is created to last, as the case is made with a special alloy that uses 100% recycled aluminum; features 100% recycled rare earths on all magnets, and 100% recycled tin solder and gold plating on various printed circuit boards; and is free of harmful substances such as beryllium, brominated flame retardants and mercury, and 100% of the wood fiber used in the packaging is recycled or comes from responsibly managed forests.

“Apple is already a carbon neutral company in its global corporate operations. The goal for 2030 is to achieve carbon neutrality throughout the supply chain and life cycles of all products. To this end, all devices marketed by us must be carbon neutral, from obtaining the materials to the recycling and recovery of said materials, through the component manufacturing process, assembly, transportation and use.” , comments the company.