Barak Abramov is embarking on a new path as the owner of Beitar Jerusalem. He puts his hand in his pocket so that the business will stand on its feet, he really intends to try and raise the brand, increase revenues and try to change things in the club – all this should be credited to him. At the same time, so that These things will happen, Abramov will first of all have to make the necessary adjustments, both at the level of visibility and at the level of action. This already begins with relations with people like Moshe Hogg and Jacky Ben Zaken. Throughout all the contacts for the purchase of Beitar, he is identified as part of a very unflattering trio And this is something he will have to start and get rid of.
Abramov can do business with them, maybe even be a good friend, but he must, at least in terms of visibility, have as little connection to them as possible. Every time he is around them, he becomes the immediate suspect, such that the interests of this small group are above those of Beitar. This reached a peak yesterday with the announcement of the withdrawal from the negotiations. After a few minutes, Hogge announced the convening of a press conference in which he asked him to return, and then Hogge made it clear to the people that Abramov Back to business, until the deal was closed at night. That’s how we get burned before even starting.
It’s enough to return to Eli Taviv, whom the crowd pushed out in his most successful season in Beitar. Why? Because of visibility, because a coach was in the air, because it was important for Taviv to be seen that he was giving instructions on the phone and he was making decisions, because of all kinds of other little things that made the crowd feel ashamed. Even Taviv, in retrospect, understood this and if he were to come back today he would act differently.
So at Abramov Aboxis will receive all the credit and freedom of action, the employees who will receive powers will also finally get credit to work and manage, but at the level of visibility there are many, many layers where the new owner will have to have his hand on the pulse in order not to fall. In the end, he does not have the ability to run with Beitar to places 1-3. What he does have to sell in return is another business: a healthy club, healthy management, one that will show the fans that we are doing something right here. It is not easy to do, but this is the way The unit not to regret that it arrived already in a year or two.
Today, Beitar began the sale of season tickets. On the one hand, everyone is expecting to be mobilized, on the other hand, there is a weak group that currently seems to be fighting against the drop. Sale of season tickets is usually done according to the level of ambition and attractiveness derived from the summer activities. Beitar is known for the problem of dispersing its fans throughout the country , and this is expressed in a low number of subscribers compared to the big ones.
At the same time, an amount of 5,000 subscribers for such a season would not be bad after a summer like the one that happened to the Jerusalemites, when from here, after the team gets stronger and starts to show some football, Abramov will be able to see quite a bit of income from the audience that will come to the games. Abramov aims for revenues of between NIS 13 and 15 million from subscriptions and tickets. He will achieve it, but his ambitions in the future are to reach NIS 20 million. It will be realistic in the years when there will be a more attractive group, and solutions will also be found to make those who do not buy subscriptions share in the burden.
* Beitar Jerusalem will open the season this coming Saturday, with the match against Hapoel Tel Aviv as part of the Toto Cup (20:30, live broadcast on Sport3).