BFMTV: Natacha Polony stops her daily life

by time news

One season and then goes. According to our information, Natacha Polony will not return to head “Polonews” on BFMTV. A program launched in August 2021, Monday to Thursday between 8 p.m. and 9 p.m., in which she discussed the news of the day with her guests, all arbitrated by journalist Aurélie Casse. But her schedule ultimately got the better of the show.

“I did it for Marianne (of which she is the editorial director, Editor’s note), because it gave us visibility, but these are crazy hours… she confirms. I had a great pleasure working with Aurélie Casse, who is an excellent journalist, in addition to being funny and friendly. “It has fulfilled all its qualitative and quantitative objectives,” we say on the side of BFMTV, where it is said that this program was initially planned only to cover the election year. “We are considering continuing the collaboration with Natacha Polony in a more flexible way,” adds the channel.

Who to succeed him?

In addition, if she gives up her daily program on BFMTV, broadcast Monday to Friday from 8 p.m. to 9 p.m., she should continue to intervene on France Inter. Especially in the morning of Nicolas Demorand and Léa Salamé, where every Monday she offers a news post called “In all subjectivity”. Have been mentioned in recent weeks the crop-top against Islamic outfits, the shortage of staff in the hotel and catering industry or even the major education projects, a theme dear to the journalist.

To occupy the space left vacant, the management of BFMTV is considering several proposals. Internally, some thus imagined this hour returning to Yves Calvi. Arrived at the same time as his colleague, he would have seen his airtime double to occupy a slot from 7 p.m. to 9 p.m. “Several avenues are being studied with Yves, but not this one”, we deny internally. “It’s a shame, it would have made it possible to offer a real counter-programming in the face of Christine Kelly’s show on CNews and even It’s up to you on France 5, for example, regrets an employee. Even if Calvi’s audiences are not the best on the channel…”

Since its launch, “Polonews” has attracted between 200 and 300,000 viewers each evening. But had to deal with the growing and significant success of “L’heure des pros 2” with Pascal Praud, on CNews, whose scores were then more than twice those of BFMTV. “But the management was satisfied, slips another. They know that Praud is currently inaccessible but the trend was finally good for Natacha. To see if the dynamic will continue with someone else… ”

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