2024-03-12 02:12:36
The destinations that have been championing in recent years and gather the most new tourist developments that have received the “green light” for their implementation – What does a Cushman Wakefield Proprius study on Greek tourism show
Crete and the South Aegean are the two destinations that have been championing tourism in recent years and gather most of the new tourist developments that have received the “green light” for their implementation.
From the data cited by the well-known real estate consulting company Cushman Wakefield Proprius (CW Proprius) in its latest study on Greek tourism with an analysis period in the second half of 2023, it also follows that the vast majority of approved developments concern the 5-star category -23 in total- and the 3 and 4 star categories also follow with 6 deployments each. “Overall, while Greece continues to position itself in the market as a top choice in luxury hospitality and experiences, the outlook for the tourism industry looks promising, with opportunities for further expansion and growth on the horizon as softening of the seasonality of tourism”, states CW Proprius in its analysis.
The company even cites estimates for further growth in tourism receipts this year, after the record of more than 20.4 billion euros in 2023, speaking of receipts that could reach 22 billion euros in 2024. The estimate is based on, – among other things – and in the increase of air seats for this year at Greek airports, with the “champion” being the Athens International Airport, which has set as its first priority for the immediate period, after the entry to the Stock Exchange, its expansion by 81,000 sq. .m. aiming to “catch” the target of 33 million passengers. Hence the CW Proprius study also makes special reference to the performance of Athens as a destination for both visitors and investors with the recent agreement to place HIG’s investment funds in one of the well-known abandoned hotels in the area of Agia Marina. “The upper category of hotels, in 5 stars in Athens and Thessaloniki, saw significant growth during the second half of 2023, leading to an increase in Revenue per Available Room (RevPAR) of more than 25% compared to 2022 (s.p.a.). in 2022 there was however a significant impact from the pandemic) for both cities, on an annual basis. The average daily rates (ADR) in Athens and Thessaloniki reached 260 euros and 150 euros respectively, with occupancies ranging between 60%-70%”, the company’s study states.
Attica, like the Peloponnese but also Macedonia (and especially Halkidiki) is also, together with Crete and the South Aegean, in the top 5 geographical regions of the country that gather the most approved tourist developments. Among the large and promising 5-star projects that are already underway, special mention is made of the new Ikos Kissamos in Crete by the Sani/Ikos group with an investment of 125 million euros and an operational horizon of the 2025 season, also in Crete, on ( strategic) investment by Mirum Hellas, totaling 700 million euros which will be implemented gradually in five phases and has started with the construction of the marina since last November, also the new investment in the Peloponnese with an operating horizon of 2025 in the former Lakonis, where will operate the first Radisson Blu in an up-and-coming destination of mainland Greece, etc.
Source newmoney.gr