In a bid to revitalize tourism in northwestern Tunisia,the Museum Lab association has launched a new app aimed at promoting the region’s rich cultural heritage and attractions. Located 80km southwest of Tunis, Testour is renowned for its local pomegranates and historical sites, including the archaeological treasure of Thignica. The app not only highlights key sites but also offers details on accommodations and activities, encouraging both locals and tourists to explore beyond the coastal areas. With initiatives like the “Roman Tower in Testour” and various cultural training programs, the region is poised to transform its tourism landscape, moving away from traditional sea-focused offerings to a more diverse and enduring tourism model.
Revitalizing Tourism in Northwestern Tunisia: An In-Depth Discussion
Editor: Today, we are excited to explore the transformative steps being taken to revitalize tourism in northwestern Tunisia, specifically through a new app launched by the Museum lab association. Joining us is Dr. Amina Ben Salah, a tourism expert specializing in cultural heritage and sustainable tourism development. Welcome, Dr. Ben Salah!
Dr. Ben Salah: Thank you for having me. It’s great to be here to discuss such an important initiative.
Editor: To start, can you explain the meaning of testour in the context of Tunisia’s tourism landscape?
Dr. Ben Salah: Absolutely. Testour, located about 80 kilometers southwest of tunis, is a hidden gem in Tunisia. It’s famous for its unique local pomegranates and rich history, including significant archaeological sites like Thignica. The region has so much to offer beyond the beach resorts that dominate much of Tunisia’s tourism. This app aims to showcase those unique offerings and enhance local tourism.
Editor: The app launched by Museum Lab focuses on promoting cultural heritage. What features does it include, and how can it benefit both locals and tourists?
Dr.Ben Salah: The app serves as a comprehensive guide, highlighting key historical sites, local accommodations, and various activities in Testour. By providing detailed information, it encourages visitors to explore the area deeply, rather than just passing through.For locals, it offers opportunities to engage with their culture and possibly even generate income through tourism. This initiative can foster community pride while also promoting sustainable tourism.
Editor: it sounds like a move towards a more diverse tourism model.What do you think are the implications of shifting focus from conventional sea-centric tourism to more culturally rich experiences?
Dr. Ben Salah: Shifting towards a more diversified tourism model means that regions like Testour can develop a stronger economic base. Cultural and historical tourism often leads to longer stays and higher spending, wich is vital for local economies. Moreover, it helps preserve cultural heritage by raising awareness and encouraging investment in heritage sites. This conversion also aligns with global trends where travelers increasingly seek authentic and immersive experiences.
Editor: Can you elaborate on some of the initiatives mentioned, such as the “roman Tower in Testour”?
Dr.Ben Salah: The “Roman Tower” initiative is part of a broader effort to enhance the visibility of Testour’s historical significance. Developing such landmarks into tourist attractions can provide educational experiences and draw visitors interested in history. Additionally, integrating cultural training programs for the local population helps equip them to engage with and benefit from tourism, ensuring that the community is actively involved in this transformation.
Editor: As the tourism landscape in Tunisia evolves, what practical advice would you offer to potential tourists who are keen to explore beyond the traditional coastal experiences?
Dr.Ben Salah: Travelers should embrace the chance to discover Tunisia’s inland treasures.I recommend downloading the Museum Lab app for the latest information on sites, activities, and accommodations. Engage with locals, learn about their traditions, and taste regional specialties. Expanding beyond the coast not only enriches the travel experience but also supports local economies. Furthermore, being respectful and mindful of local customs will lead to more authentic interactions.
Editor: Thank you, Dr. Ben Salah, for sharing these insights. Promoting Testour not only revitalizes tourism but also enriches the cultural fabric of the region.
Dr. Ben Salah: Thank you for the opportunity to discuss this initiative. It’s an exciting time for tourism in northwestern Tunisia, and I’m hopeful about the changes on the horizon.
Editor: we look forward to seeing how these developments unfold. For our readers interested in exploring Tunisia, remember that beyond its beaches lies a wealth of culture ready to be discovered.