DATYA: Artificial Intelligence applied to business transformation and growth

2023-11-02 07:30:00

BE AFRAID is the new service of Vilar Riba, important business advisory organization based in Vic and Barcelona. With this new one service offer their customers innovative and customized solutions in data science and artificial intelligence to transform and optimize processes and achieve, in this way, competitive advantages. DATYA was born with the aim of “Generating business impact through data” and, therefore, turning into tangible results the incorporation of data science and artificial intelligence in the company. The consultancy was made known in the Girona regions, with the help of theNEORG communication agencyin a business networking day.

During the event, participants had the opportunity to explore in detail two success stories that illustrate the impact of data science and artificial intelligence on business todays. First, a was introduced demand forecasting project. It was seen how, starting from traditional and decentralized models, a new one was developed model based on artificial intelligence no way provide significantly more accurate and automated predictions. This implementation generated a significant transformation for the company in several aspects, from the ability to make automatic price adjustments, to a more intelligent and optimized management of resources, with the consequent reduction of costs and improvement of income . A second case was then presented where advanced analytics he allowed predict the likelihood of customer churn. In this way the company was able to anticipate and adopt actions aimed at improving retention and the loyalty of its customers.

The director of DATYA, David Parramon, speaking during the presentation in Girona DdG

Apart from the success stories mentioned, DATYA also presented a wide range of possibilities in different areas to optimize sales, predict demand to properly adjust resources, set prices dynamically and automatically, characterize customers in order to offer them a proposal much more adjusted to their characteristics and needs and product recommenders. It was also of great interest in the area of ​​marketing one Marketing Mix Modelingto optimize the distribution of the marketing budget between the different advertising channels.

And finally they were dealt with applications in areas such as logistics, with optimizers of distribution routes; in maintenance, with predictive maintenance applications; and natural language processing and computer vision systems.

The day was very well valued by the attendees and they all agreed on the potential that exists in organizations if data is treated appropriately. one good combination of advanced analytical techniques and business focus suppose one differential improvement in results.