(Web Desk) Punjab Chief Minister Maryam Nawaz Sharif has decided to make Lahore the cradle of film industry again.
A 29-member steering committee has also been formed for the restoration of the film industry and to solve the problems of the artists.
Senior leader of Pakistan Muslim League (N) Senator Pervez Rasheed will represent the Chief Minister in the committee, Senior Provincial Minister Maryam Aurangzeb will be the convener of the committee while Information Minister Uzma Bukhari is also included in the committee who will perform important duties.
Apart from the Provincial Secretaries of Information, Tourism and Finance, prominent personalities from the field of film and art have also been included in this committee. The committee will also formulate proposals and comprehensive policy for the formation of Punjab Film Fund and promotion of film industry in the province.
The committee will also prepare proposals for increasing cinema houses in Punjab and providing special concessions for this sector.
It should be noted that the Principal Secretary to the Chief Minister Sajid Zafar Dal has issued an official notification for the establishment of the Steering Committee.
Interview: Reviving Lahore’s Film Industry with Expert Insight
Editor of Time.news: Thank you for joining us today. We’re excited to discuss the recent initiatives announced by Punjab Chief Minister Maryam Nawaz Sharif aimed at rejuvenating Lahore’s film industry. To delve into this topic, we have film industry expert Dr. Amina Khawaja. Welcome, Dr. Khawaja.
Dr. Amina Khawaja: Thank you for having me. It’s an important topic, and I’m eager to share insights on the revival of Lahore’s film industry.
Editor: The formation of a 29-member steering committee is a significant step. Can you explain its composition and mission?
Dr. Khawaja: Absolutely! The steering committee is comprised of important figures, including Senior Leader Senator Pervez Rasheed, Senior Provincial Minister Maryam Aurangzeb as the convener, and Information Minister Uzma Bukhari. This diverse group also includes provincial secretaries from Information, Tourism, and Finance, along with notable personalities from the film and art sectors. Their mission is to address the challenges facing artists, develop a proposed Punjab Film Fund, and promote the film industry in the province.
Editor: How crucial do you think this initiative is for the future of the film industry in Punjab?
Dr. Khawaja: It’s incredibly crucial. Lahore has a rich cinematic history, and reviving the film industry can boost the local economy, create jobs, and foster cultural expression. The committee’s focus on formulating comprehensive policies and increasing cinema houses is essential for creating an environment where filmmakers and artists can thrive.
Editor: There are plans for providing special concessions for the sector. What impact do you foresee this having?
Dr. Khawaja: The special concessions can significantly reduce the financial barriers filmmakers face. Lowering costs will encourage more productions, allowing new talent to emerge and existing artists to sustain their careers. It’s a win-win for both the industry and audiences as we could see more varied and quality content being produced.
Editor: You mentioned the importance of increasing cinema houses in Punjab. What role do cinemas play in the film ecosystem?
Dr. Khawaja: Cinemas are the backbone of the film industry. They not only provide a platform for films to be showcased but also foster communal viewing experiences. With more cinema houses, we can ensure that local films reach wider audiences, enhancing viewer engagement and appreciation for the art form.
Editor: In your opinion, what additional steps should be considered to bolster Lahore’s film industry?
Dr. Khawaja: Beyond the formation of the committee, I think collaborations with educational institutions to offer film courses, workshops for budding filmmakers, and revitalizing old cinema culture can be impactful. Furthermore, promoting our local films nationally and internationally is essential to reshape the narrative around Pakistani cinema.
Editor: Thank you, Dr. Khawaja, for sharing your expertise. It seems like a significant moment for Lahore’s film industry, with the potential for a remarkable transformation ahead. Any final thoughts?
Dr. Khawaja: I believe we are on the cusp of a renaissance in Lahore’s film industry. With government support, community involvement, and a focus on innovation, we can revive the cinematic legacy that Lahore is known for. It will require collective effort, but the framework being established now is promising.
Editor: Thank you again, Dr. Khawaja. We look forward to seeing how these initiatives unfold and their impact on the film industry in Lahore and beyond.
Dr. Khawaja: Thank you for having me. It’s a pleasure to discuss such a transformative initiative!