Diablo Immortal was downloaded 8.5 million times in its first two weeks, and earned Blizzard $24 million, according to estimates provided to GameDev Reports by analytics firm Appmagic. About 26% of the downloads came from the United States, but American players contributed 43% of the total revenue, which is the main source of revenue for Diablo Immortal.
For comparison, Blizzard’s only other mobile game, Hearthstone, which has been out for a while, grossed around $5 million in May. That is to say, although there is a one-sided scolding of “Immortal” on the Internet, as Blizzard expected, as long as there are enough class leaders to support, “Immortal” will be a success no matter how bad it is. In fact, most people probably didn’t expect Immortal to fail in revenue, and that’s the biggest problem — Immortal’s revenue success means that Blizzard is proving that players ( In fact, they don’t care about the so-called gashapon or P2W mechanism, and in the face of the high returns of these mechanisms, players’ fairness, game experience, and even game evaluation are all clouds. In this way, it will be difficult to avoid in the future that more games will change from a sell-out sales model to a “free-to-play” model, but other places will pull the hair back.
For now, Blizzard promises that the business model of “Diablo IV” will be different from “Immortal”, and still adopts a sell-out sales model, but in many cases, once it starts, it is difficult to go back. At present, only a few countries directly regulate Gacha as gambling, and Blizzard has simply given up on the listing of “Immortal” in these countries.