2024-03-27 18:04:59
FromBio Co., Ltd., a health functional food company, announced on the 27th that it held a signing ceremony for the ‘Korea Industrial Leader Project’ for strategic collaboration with B2B e-commerce platform Alibaba.com.
The ‘Korean Industrial Leader Project’ is a project in which Alibaba.com selects Korean companies with industry-leading technologies and products to provide Alibaba.com’s e-commerce platform and support them to improve competitiveness in the global B2B market.
Alibaba.com is a division of Alibaba International Digital Commerce Group, providing digital trade solutions, including digital marketing tools, to 47 million active B2B buyers and B2B sellers in 200 countries and regions around the world, helping them enter global markets. .
Since last year, FromBio has been selling its health functional foods such as ‘Boswellia for joint cartilage’ and ‘Mastic for stomach health’ at the Tmall flagship store operated by Alibaba Group. Through the ‘Korean Industrial Leader Project’, we plan to further advance into the B2C platform ‘Lazada’ and actively utilize support projects such as the B2B buyer matching project and B2C platform linkage project.
The company announced that it will establish a mid- to long-term business growth plan with Alibaba.com to successfully expand distribution in the global B2B market, including China and Southeast Asia. We plan to strengthen brand awareness through active marketing targeting local B2B buyers and consumers and secure competitiveness in the global market by securing loyal customers in overseas markets.
FromBio joins hands with Alibaba.com to initially discover overseas buyers in 6 countries, and then aims to discover buyers and secure business partners in 120 countries.
Taejin Shim, CEO of FromBio, said, “With recognition of FromBio’s product capabilities, we have been able to collaborate with Alibaba.com. We will continue to make efforts to expand our sales contacts through the network owned by Alibaba.com and become a global brand.” reported.
Choi Yong-seok, Donga.com reporter duck8@donga.com
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2024-03-27 18:04:59