This place was earned with merit throughout a career whose first highlight was the narration of Paulistão 2003 on SBT, amid a war of injunctions and behind-the-scenes battles for broadcasting rights. Even in this context, Paulo Andrade did so well that he caught the attention of ESPN Brasil from the time of José Trajano, who hired the narrator in the same year.
Globo is experiencing a moment of finding itself after two losses experienced at the turn of 2022 to 2023. First, the previously announced retirement of Galvão Bueno as narrator, his last game on open TV was the World Cup final won by Argentina against France in Qatar. Then, Cleber Machado left, a mistake made by the broadcaster in the name of famous cost cuts.
A ‘mistake’, of course, because you don’t remove a top-shelf narrator at the same time that you also miss out on the biggest name in the country in the role. Luis Roberto took over the main events and today appears as Galvão’s successor in practice.
The Globo team, which also operates on the sportv and Premiere channels, also includes Gustavo Villani, Everaldo Marques, Renata Silveira, Milton Leite, Luiz Carlos Jr., Daniel Pereira, Natalia Lara, Isabelly Morais, Eduardo Moreno, André Felipe, among several other names spread across company events.
Globo has already reached an agreement with the Libra clubs to keep the Brasileirão for a few more years on TV Globo, sportv and Premiere. It will guarantee an average of 4 to 5 games per round in Series A. For this year, it agreed with Santos to broadcast its 19 games in Series B on Premiere. There is Libertadores on open TV in Brazil until 2026.
The entire Copa América will be shown on sportv, in addition to some games on open TV. The European Championship is also part of this year’s package. The Copa do Brasil is another tournament guaranteed until 2026, the year in which the World Cup will have half of the matches in the company (and there are more than 50 games). In this context, thinking about the near future of content, at least on pay TV, hiring Paulo Andrade is a great achievement.