How the industry calculates with our feelings

2024-03-27 12:10:16

What does nostalgia do to us?

How comebacks affect us

“A powerful trigger for nostalgia: loneliness”

By Joshua Schößler and Jennifer Wiebking

Why is what was already there still exciting later? An emotional sociologist explains how comebacks work, how the industry calculates with our feelings and when people become particularly nostalgic.