January Variety Show Rankings: Brand Reputation Revealed

SEOUL, January 5, 2024 – “Miss Trot 4” is dominating the Korean variety show landscape, topping the latest brand reputation rankings released by the Korean Business Research Institute. But what’s driving the show’s incredible popularity, and which other programs are capturing the attention of viewers?

Variety Show Rankings: ‘Miss Trot 4’ Strikes a Chord

The latest data reveals which Korean variety shows are generating the most buzz, from singing competitions to travel adventures.

• “Miss Trot 4” secured the No. 1 spot with a brand reputation index of 4,999,554.
• “King of Active Singers 3” and “National Singing Contest” followed in second and third place, respectively.
• “National Singing Contest” saw a significant 30.60 percent increase in its brand reputation score since December.
• The rankings are based on a comprehensive analysis of consumer participation, media coverage, and viewership data.

The rankings, compiled through an analysis of 50 popular variety programs, considered consumer participation, interaction, media coverage, community awareness, and viewership indexes from December 4 to January 4. “Miss Trot 4” led the pack with a brand reputation index of 4,999,554. Keyword analysis revealed that terms like “viewership ratings,” “trot competition,” and “death match” were frequently associated with the show, while related terms included “sob” and “unrivaled.” A remarkable 93.57 percent of reactions to the program were positive.

Singing Shows Dominate the Top Spots

“King of Active Singers 3” claimed the second position for January with a brand reputation index of 3,302,993. “National Singing Contest” experienced a surge in popularity, climbing to third place with a score of 3,055,539 – a notable 30.60 percent increase from the previous month. Rounding out the top five were “You Quiz on the Block” (2,985,364) and “Home Alone” (also known as “I Live Alone,” 2,893,156).

What makes a variety show successful in Korea? A combination of compelling content, relatable personalities, and strong audience engagement appears to be key, as evidenced by the positive sentiment surrounding the top-ranked programs.

Here’s a look at the complete top 20 variety shows, according to the latest rankings:

1. “Miss Trot 4”
2. “King of Active Singers 3”
3. “National Singing Contest”
4. “You Quiz on the Block”
5. “Home Alone” (“I Live Alone”)
6. “Running Man”
7. “Immortal Songs”
8. “My Little Old Boy”
9. “Extreme84”
10. “The King of Mask Singer”
11. “I Am Solo”
12. “Knowing Bros” (“Ask Us Anything”)
13. “2 Days & 1 Night Season 4”
14. “How Do You Play?”
15. “Love Call Center – Seven Stars”
16. “Divorce Camp”
17. “Radio Star”
18. “Gayo Stage”
19. “I Am Boxer”
20. “Rising Eagles”

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