2023-12-01 11:48:14
On July 21, Paris Saint-Germain supporters discovered Lee Kang-In for the first time in Parisian colors during a pre-season friendly against Le Havre. Well, it was against this same team that the capital club decided, this Sunday, to celebrate its many Korean supporters, “recruited” thanks to the arrival of Lee this summer. Indeed, PSG will wear a special jersey at Stade Océane, with the names of the players written in Korean.
Also, an exceptional event was organized in Seoul, capital of South Korea for the Ligue 1 meeting between the Rouge et Bleu and the oldest club. “The evening will be hosted by local artists and will offer fans the opportunity to personalize their jerseys on site,” the club said in its press release. The eight hours time difference between Paris and Seoul will undoubtedly allow for a large audience for this match (it will be 9 p.m. in Seoul), as Korea is in awe of Lee.
With its great appeal, PSG saw its popularity in Asia, already quite high, rise with the arrival of the Korean in the capital on July 8 for a sum of around 22 million euros. This growing interest can be seen on social networks with an account dedicated to Korean supporters, but also to the influx of Lee Kang-In fans at the Parc des Princes which continues to grow. According to the capital’s club, PSG is in 3rd place among the most followed clubs in the Asian country. A success which is also seen in the club’s merchandising sales. Korea has had its own official store in Seoul since July and represents the 2nd largest market for the club online. While Lee sells more jerseys than Mbappé overseas, Korea currently accounts for 70% of PSG’s online sales.
Since his return from the Asian Games, won brilliantly, Lee Kang-In has been playing more and more with his new team. After scoring his first goal against AC Milan in the Champions League on October 25, the Korean is increasingly competing with Vitinha in Luis Enrique’s XI, so much so that he started against Newcastle , last Tuesday. A true icon in Korea since a certain television show in which he appeared at age 10, he is now a star in the making in the French capital.
#Ligue #PSG #play #Korean #flocked #jerseys #Havre