Generally speaking, new products are launched by their own company first, but there are exceptions. In a new Logitech ad recently, the yet-to-be-released white Xbox Series X appeared.
In Logitech’s promotion of the Astro A30 wireless gaming headset, there are many game consoles and peripheral products supported by the headset in the background, all of which are white (and a pink) design. Next to the PS5, it turns out to be a white Xbox. Series X.
The Xbox Series X itself has always only had a black version, while the Xbox Series S is a white design, so this time the white Xbox Series X is a bit inexplicable. Microsoft later said that they had no plans to launch a white Xbox Series X, and Logitech also It means that they actually added white stickers to the Xbox Series X to match the screen.
Source: The Verge