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By Editorial Staff – March 25, 2024

Knowing the highest value roles becomes a crucial advantage for companies and professionals in the sector. Each position plays a unique and fundamental role in the…

By Editorial – March 27, 2024

All media present positive evolutions, except for Newspapers and Sunday Newspapers

By Alberto Orellana – March 27, 2024

Those at Alphabet focus their efforts on avoiding fraud and scams, as well as on the trends brought by generative AI: better large-scale operability, but also challenges such as deepfakes and ‘synthetic content’

By Editorial Staff – March 26, 2024

Spanish consumers pay 1 in 10 return shipments

By Editorial Staff – March 25, 2024

Massimo Dutti embarks on a rebranding exercise with the aim of enhancing its image and aligning itself with the standards of contemporary luxury

By Editorial Staff – March 22, 2024

A short-term view can limit a brand’s growth potential, adaptability, and reputation, which can lead to significant problems down the road.

By Editorial Staff – March 21, 2024

Demanded positions such as marketing will see their salaries increased by 5%. The online advertising sector will experience considerable growth.

By Editorial Staff – March 21, 2024

Trust and ethics are becoming increasingly important to adopt this technology, and biases in responses are perceived as its main threat

By Editorial Staff – March 21, 2024

Building customer loyalty has become an imperative need for long-term success. Beyond simple business transactions, it’s about building lasting relationships…

By Alberto Orellana – March 20, 2024

The last PuroMarketing Day analyzes the moment that these types of collaborations are going through, which take advantage of the passion of the spectator to integrate brands in mass events

By Editorial Staff – March 20, 2024

67% of the companies analyzed may be valued inaccurately, indicating that the share price often does not reflect the true value of a company.

By Editorial Staff – March 19, 2024

A Samsung Ads study reveals the anatomy of the streamer in Europe

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