São Paulo, Brazil – Rodrigo Costa has been appointed as the new Managing Director of CharIN Brazil, the organization announced today. Costa brings over two decades of experience in the technology sector, positioning him to lead the charge in expanding interoperable electric vehicle (EV) charging infrastructure and accelerating the adoption of e-mobility throughout the region. His appointment comes at a pivotal moment for Brazil’s burgeoning EV market, as the country seeks to align with international standards and best practices.
Costa’s career has been deeply rooted in innovation and market growth within Latin America. He spent more than 15 years at Keysight Technologies, holding positions in application engineering, business development, and technical consulting. His work spanned a diverse range of technologies crucial to the future of transportation, including electric and autonomous vehicles, power and automotive technologies, high-speed digital systems, and next-generation communications. The focus on establishing a robust and secure technological infrastructure will be key as Brazil continues to invest in sustainable mobility solutions. This appointment underscores the growing importance of CharIN’s mission to promote interoperability in EV charging.
Building Bridges Between Industry and Academia
Throughout his tenure at Keysight Technologies, Costa cultivated strong relationships with a broad network of stakeholders, including multi-industrial companies, research and development institutions, universities, and technology leaders. This collaborative approach, fostering connections between industry, academia, and policymakers, is expected to be a cornerstone of his leadership at CharIN Brazil. According to his LinkedIn profile, Costa’s focus has been on transforming technological infrastructure into a pillar of resilience and security.
Costa’s leadership experience extends to managing high-performing engineering teams in multicultural environments, delivering customized solutions to complex technical challenges. This skillset will be invaluable as CharIN Brazil navigates the diverse landscape of the Brazilian e-mobility ecosystem, working to ensure seamless integration and compatibility across different charging networks and vehicle manufacturers.
CharIN’s Role in Brazil’s E-Mobility Transition
As Managing Director, Costa will be responsible for spearheading CharIN’s activities in Brazil, with a primary focus on establishing interoperable EV charging infrastructure. This involves promoting the adoption of the Combined Charging System (CCS) as the standard for EV charging, facilitating communication between charging stations and vehicles, and ensuring a consistent and reliable charging experience for EV drivers. The need for standardized charging infrastructure is becoming increasingly critical as the number of EVs on Brazilian roads continues to grow.
Brazil is actively working to expand its EV infrastructure. The Latam Mobility & NetZero Brazil 2026 conference, scheduled for April 15-16 in São Paulo, highlights the region’s commitment to sustainable mobility. Rodrigo Vicentini, Solutions Engineering Manager at Keysight Technologies, is listed as a featured speaker at the event, demonstrating the company’s continued involvement in the Brazilian EV market.
Educational Background and Previous Roles
Costa’s academic credentials further demonstrate his commitment to technological advancement. He holds an MBA in Technology Management from Universidade Nove de Julho and a degree in Computer Science from Uninove. Prior to his role at Keysight Technologies, he held positions as Financial Account Manager at Vita IT, Business Sales Manager at Multirede, and Business Development at PromonLogicalis, all focused on consultative sales within the financial sector. These experiences have equipped him with a comprehensive understanding of business development, financial management, and customer relationship management.
His background too includes technical positions with a strong emphasis on network security and management solutions, skills that will be crucial in ensuring the security and reliability of EV charging infrastructure. The increasing connectivity of EVs and charging stations makes cybersecurity a paramount concern.
Looking Ahead
CharIN’s expansion into Brazil reflects the growing global demand for e-mobility and the importance of establishing a unified charging infrastructure. Costa’s leadership will be instrumental in aligning Brazil’s e-mobility ecosystem with international standards and fostering collaboration between key stakeholders. The organization aims to accelerate the adoption of EVs by addressing critical challenges related to charging infrastructure, interoperability, and standardization.
The next key event for CharIN Brazil will be outlining its strategic plan for the next 12-18 months, detailing specific initiatives to promote interoperable charging solutions and engage with government and industry partners. Further updates on CharIN Brazil’s activities can be found on the CharIN website.
This appointment signals a significant step forward for e-mobility in Brazil. Feel free to share your thoughts on this development and the future of electric vehicles in the comments below.
