2024-03-24 03:09:17
There is no doubt that Guatemalans are positive! Proof of this is an economic study whose results show that more than 80% of Shopkeepers in Guatemala are optimistic about the future of their businesses.
We will tell you more about this study that was carried out for the first time in Guatemala in 2023 and that is inspired by the Consumer Confidence Index of the University of Michigan.
More than 80% of shopkeepers in Guatemala are optimistic
Los Guatemalan shopkeepers show notable optimism towards the future of their businesses, according to the results of the Shopkeeper Confidence Index carried out in December 2023 by the international consultant dichter & neira.
This study, which marks the first wave of the Insider Tendero analysis in the country, produced encouraging figures that reflect the confidence and positive expectations of retail merchants in the Guatemalan market.
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According to the general director of the consulting firm, of the total number of shopkeepers surveyed in the study, “84% of them believe that their business will be better within a year, while 44% feel optimistic about the next five years.”
A positive perspective implemented by Guatemalan shopkeepers
«This is the first wave of the Insider Tendero study in Guatemala, and the results are very overwhelming. The country’s shopkeepers are very optimistic and the perception of the future is very positive,” declared Iván Carrillo, general director of dichter & neira in Guatemala.
Among other results of the study, it is revealed that half of shopkeepers consider making investments in their establishments, including improvements such as refrigerators, cash registers, shelves and other assets; and that an impressive 70% report that their stores are experiencing better financial performance than the previous year.
The positivism of Guatemalan shopkeepers could influence the implementation of the changes and improvements mentioned and this, in turn, be one of the factors that contribute to the better performance of their businesses.
What is the Shopkeeper Confidence Index?
The Shopkeeper Confidence Index (ICT) developed by dichter & neira is an economic indicator inspired by the Consumer Confidence Index of the University of Michigan. Its purpose is to measure the perception and expectations of shopkeepers in relation to the economic conditions of the country and their own businesses.
The ICT is used as a thermometer for manufacturers of mass consumption products, allowing them to plan strategies based on specific data provided by shopkeepers. This helps them make informed decisions and adapt their approaches in the market according to the confidence and expectations of retailers.
The Shopkeeper Confidence Index not only provides key insight into the mood and outlook of the retail sector in Guatemala, but also offers a valuable tool for understanding the economic and business climate in Guatemala, while also offering vital information for guide commercial strategies and promote sustainable growth in the country’s retail sector.
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