2023-06-13 02:40:57
“Advertising, a degenerate tendency of revelation, has prostituted the ways of life of humanity, the only one that can conceive commercial thought. Then, the masturbation offered by advertising, like a daily practice, turned into a method, has spread to all the spaces of the events of our civilization, in the process of being demolished.” (Excerpt from my book Morbi Dei, Ed. Corregidor)
If you are talented, hide your brilliant ideas, they are no longer interesting; do not show your charisma, because it lacks any audience, the intelligence powerhouse machines will take care of making you invisible… Your talent, virtuosity, skill for any discipline does not amaze or fascinate: the shadow of obscene mediocrity lurks giving space to Celebrities, with nothing to exhibit, only to show the formidable skill of the power of incompetence, which dictates and governs the planet.
What a pity!, what a horror!… Really, what a pity, what a horror?… For hundreds of millions of “selfites” who transit this planet, elevating the new gods of Olympus streaming, to the so-called “Celebrities”, those commonly called by the masses with erotomaniac pathology: “Famous”, courtiers of the Empire of mediocrity, where the world builds its future, without talent or ability to flaunt… Admired by a humanity that wishes to assimilate itself to what is within its reach, and who is closer than the mediocre Famous or Celebrities, arrogant ignorant, exposed in how much space exists, public as private there are, everywhere, the news sites, the images praise a “personality” that nobody knows why, but It is in the trending topic of the day… Circus mercenary media studies swarm, manipulating reality, which never ceases to show these eschatological museum pieces as a role model.
Anyone, everyone, no one can reach the Celebrity podium, fulfilling the task of never having a high IQ and never stop smiling at profitable proposals, since he reached that role that the system gave him, simply by having the exact contact to be elevated. to deity.
These Celebrities who reign from the screens are among their peers, the most respected, it is not required that they are not what they already are: an ‘everyman’, an absolutely average character, in whom the viewer of life sees portrayed and decorated its obscene mediocrity.
These Celebrities use metaphors, already absorbed by the common lexicon. Its basic language, which borders on the erotic, is referential. You don’t have to make any effort to understand them. Any viewer warns that she could be more eloquent than they are.
They never accept that there can be more than one answer to a question. They look askance at variants. They escape the nature of the paradox, because they themselves are, behind a truth that clearly hides the lurid nature of their lives, pregnant with disagreements with reality, where the mask hides the true face of the farce of this time. , where the tension between being and should be has been annulled.
They definitely belong to the past, they have died without leaving descendants, phenomena such as the gradual development of talents, their slow natural maturation… The names of great men and women of the past, rich in ideas and ideals, are no longer more than empty sounds. of meaning.
That’s the way things are… It is unworthy to think how every being brimming with intuitions, premonitions, sensitivity and instant courage turns out to be “annoying” and “dangerous” for this ignorant, everyday and predictable, plain and ordinary, frivolous and cowardly community, kneeling before the virtual altar of Celebrities, gods of a dystopian millennium, where there is no environment free of mediocrity: academic, political, legal, economic, media or cultural.
This is how the days go by and the hours become negotiable matters, everything has a value in currency, especially the Celebrities. Mercantilism imposed its substance, under the protection of the law, as a constitutive counterblow of discontinuity to the so-called current order.
In my essay “The Empty Pedestal” (Ed. Catari, 1994) I expand my certainties about simulacrum and lies, I summon at the same time the specters, to which so many notable intellectuals who destroy the farces that installed the powers that be have referred to throughout history, which today reappear everywhere as lies of no truth, embodied in the much promoted and mentioned Celebrities, simulators of the simulacrum, turned into deities of a humanity orphaned by mirrors, pariah and exiled from life.
Celebrities, subversively exploited and publicized, using “Artificial Intelligence” (AI) from the powers that be as a weapon of war installed in the communication apparatus of the millennium, which manipulates billions of beings, becoming ‘guinea pigs’, through of very well structured interactions, applying the most advanced science in human behavior.
With the installation of Celebrities, the prevailing system in this millennium, was building, step by step, an affective and trusting relationship in order to manipulate celibate humanity in their acts of life, programmed by “Artificial Intelligence” ( AI), using the empathy, complicity and trust of the peoples and generating a strong emotional bond with these Celebrities… In this way, the individuality and ability of people to freely choose about their being and living is destroyed, avoiding criticism or propose original or risky solutions.
Well, “the spiritual relevance of the proposals” of the human being no longer matters, who no longer contradicts and, therefore, does not confront anything or anyone. He does not judge and, therefore, obeys with a drawn smile, in the Celebrity way, a slave to the Empire of simulation and mediocrity.
The development of technologies and telecommunications causes the opening to a space of a ghostly reality. I have no doubt that cutting-edge technology, instead of driving away ghosts, opens the field to an experience in which the image is neither visible nor invisible, neither perceptible nor imperceptible, simply and tragically a split memory.
Demonism turns this kind of nihilism and skepticism into faith, and can be defined as the lie of no truth turned into the truth of no lie… Made up of specter production machines: the Celebrities.
Reality has become the subject of destiny, while the subject is just its object «Celebrity»: absolute crisis of the absolute. Paralyzed in the anarchy of the page, the origin closes its doors, and no man’s land collects the waste of human remains, which breathe the rotten atmosphere of this third millennium.
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