2023-11-30 12:39:01
Tesla continues to grow in Spain, and the last step has been taken with the opening on Monday, November 27, of the new facilities in Alicante, at number 5 Plutón Street, in one of the nerve centers of the motor world in the capital of Alicante.
There the brand founded by the media Elon Musk has opened an exhibition with 200 square meters and a workshop and service with another 200 meters, to which are added more than 250 square meters of parking to offer better service to the already owners. of Tesla vehicles in Alicante and those who purchase new models of the brand.
Tesla is experiencing a plethora of moments in Spain, one of the countries where demand has increased the most after the renewal of its star model, the Model 3, manufactured in the United States and in Shanghai (China), from where it arrives in Europe, and which It is already the best-selling electric car in the world.
The new version has maintained its price of 39,990 euros with a range of 554 kilometers. The model joins the current best-seller in Europe, the Model Y, produced in two factories in the United States and also in the modern German giga-factory in Berlin. Added to these two popular models are the high-end Model S and Model ‘yoke’ type steering wheel to optimize driving.
The new sales ‘showroom’ in Alicante will continue to rely on ‘pop-up store’ actions in shopping centers to bring cars closer to potential customers. For its part, the maintenance and repair workshop is completely digitalized when it comes to making an appointment, estimating and remotely monitoring the actions in the car to know when the end of the most common services, delivery and total cost occurs. .
Tesla is one of the few brands that sells cars in its own commercial network, instead of in traditional private investment dealerships or through agencies in which entrepreneurs provide the facilities and manufacturers control the price, franchise style.
In the case of Tesla, all points of sale worldwide are its own, so, to reduce inventory, it is committed to a reduced range of versions and options in order to reach the majority of customer demand. Although the sale and reservation of each car is done ‘online’, a large majority of customers in Spain do so from the same point of sale with the help of the Tesla sales team. Another of the peculiarities that Tesla offers is the possibility of testing the cars autonomously, without a salesperson accompanying the potential customer.
Internally, Tesla Alicante will depend, like the centers in Mallorca and Murcia, on Tesla Valencia, which will also expand its facilities in a few weeks with the launch of a new service in Eliana.
The two facilities add to Tesla’s expansion in Spain, where the brand leads the sales of electric cars and where it has even made contacts with the authorities about the possibility of installing a giga-factory, precisely in the Valencian Community, a project that continues waiting for the evolution of electric car sales in Europe.
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