The “Viu el doble” advertising campaign, promoted by the Costa Brava Girona Tourism Board of the Diputació de Girona, it is intensified in local and international markets from spring to autumn. The Provincial Council allocates nearly one million euros to this campaign to expand coverage and brand positioning.
In the Catalan market the campaign is annual and “is segmented by products in order to to build the loyalty of the local public», detail from the Board of Trustees. As for the national market, the campaign is aimed at positioning the destination of the Costa Brava and the Pyrenees of Girona in areas such as the autonomous communities of Madrid, the Basque Country and Valencia, it starts this month and will end in december
Regarding the specific campaign addressed to French local marketan action oriented to to continue positioning the Costa Brava and Pirineu de Girona brands and to spread the word about their offer. It started on April 1st and will end on October 31st, and it is expected to be rolled out in televisions, publications, digital travel agencies and social networks.
In addition, from April until September, the international advertising campaign is carried out in United Kingdom, Belgium and Holland. The aim is to influence the population through large-format pieces and spaces that “they allow to obtain great coverage and thus have an impact with the images of the campaign», details the Provincial Council in a statement. In this case, the digital screens at Harrods and Leicester Square are usedin London, among other actions, to recover the market share lost as a result of Brexit and the pandemic. In the Netherlands the campaign is visible through the application of vinyl on trams in the center of Amsterdam and in Belgium through the city bus network that circulate through the center of Brussels during the spring.