The D’Almio family is the key to the hearts of young people on social media: sisters Charlie and Dixie, 17 and 20 (wait, there’s a reason the young woman appears first) are the two most successful creators on Twitter, with 137 and 57 million followers as of tonight, And their parents, Mark and Heidi, add millions more of their own followers to the cauldron. Together, the family enjoys about 300 million followers on social media – more than Kardashian (but less together with her sisters and family), and they too already have their own TV series, broadcast on the American streaming service Hulu.
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According to Leitrix, the D’Almio family will serve as partners, ambassadors, shareholders and strategic advisors to the company – or in other words: they will promote the company’s apps by frequent mentions of it and content creation guides with its services.