According to the latest data from panelist NielsenIQ, 69% of French people do not intend to watch the World Cup. Credit: Adobe Stock
TESTIMONIALS – Motivated by ethical reasons, some professionals are ready to sacrifice important revenues.
While the 2022 World Cup started a few days ago, the question of its broadcast still arises among bar and restaurant owners, especially after the audience ratings encountered for the first match of the Blues on TF1, this tuesday. For ethical or ideological reasons, some are tempted to boycott this event. A far from trivial decision, these events can pay off big for professionals accustomed to sports fans ordering drinks and food during matches.
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