A house with over 400 people in service and a two-kilometer corridor used as a jogging track. Another with a slide that starts from the bedroom and ends on the floor below where there is an indoor swimming pool. The ultra-luxury homes of the rich people of the world are built and furnished to meet the needs or whims of those who have no spending limits. Let us speak of one one million euro bathtub, a $ 200,000 sofa or a 1,000-square-foot hall, everything becomes possible. But above all, the mansions of multi millionaires, princes, emirs, heads of state and queens often have a common denominator: they are designed and designed by the Italians, also thanks to the most modern technologies of rendering 3D, because the excellence of Made in Italy is recognized as a synonym of luxury, beauty, elegance and refinement.
“The most incredible thing that has happened to me – he says Cristian Aiselli, sole director of Inside Group Technology – is that one day, an Arab emir came to me and asked me to carry out an interior design project for one of his buildings and this included a corridor that connected two buildings of his property. I look at the map and I realize that that structure was two kilometers long and I immediately think of a mistake. Instead, they confirm to me that it is not an error and in fact, looking closer, I understand the majesty of the buildings in which there were even 400 people. It was not an inaccuracy and today that corridor, which we have created, is used by the Emir and his friends as a jogging track “.
“Before the Rendering and until 2008 – explains Aiselli – architects or interior designers showed their clients the works through hand-made drawings with the watercolor or charcoal technique which, however, left ample room for the imagination, not being perfectly realistic. 3D rendering, on the other hand, has come a long way in the last twenty years and design simulation has evolved to the point where it is so real it seems real“.
Thanks to new technologies, therefore, we have gone from photorealism to hyperrealism, from the static nature of a sketch to the experiential involvement of an image. 3D rendering must respect fundamental rules, such as the precision and softness of the geometries to give authenticity, the chiaroscuro to determine the depth, the reverberation of light on the surfaces to convey tactile perceptions. “A rendering – continues Aiselli – must not only represent a scenography in three dimensions but it must convey to the client the same emotions that he would feel if the object in question really existed“.
“In the world of true luxury – continues Aiselli – it is clear that the materials must always be of absolute value, but what matters more than anything else is the exclusivity and uniqueness of each individual object. We are talking about homes that are built without spending limits and the price is relative, I would say irrelevant. What we have to present and convey to them is the excellence of the product whether it is a one million euro bathtub, made of rock crystal, or custom carved sofas, worth 200,000 each “.
And the rich, when it comes to homes, can also be particularly ‘capricious’ or bizarre. “A very rich lady from Kazakhstan – continues the interior designer – loved cats so much that in her 120 square meter bedroom, she asked me that the finishes of her bed were identical to those of her beloved quadruped’s kennel. But not only that, she wanted me to make all the objects in the room, including the paintings hanging on the walls, with themes that could be traced back to the felines because their vision made her serene. At that point, inside her cat’s kennel. , I inserted the representation of a little kitten. A few days later the lady asked me about the breed of that cat and said: ‘I don’t want any discount on the whole project she is carrying out but she will have to give me an identical animal and the one she made me in 3D. ”Which we did. Small, big quirks which demonstrate how we Italians are able to satisfy every desire with taste and professionalism. Even the most curious “, he concludes.