Acerbis turns 50

by time news

The prestigious Acerbis brand was born in 1973 and became an international reference in the automotive sector, proposing technical products to motorcycle enthusiasts. The road to reach its recognized Know-How has been long, always full of relevant experiences and transformations.

Today, Acerbis is the protagonist of the two-wheel sector with a new way of designing, developing and producing. Activities in which human ingenuity supports initiatives with future vision without ceasing to be faithful to the soul and passion that characterize this company. As a first initiative, a spectacular trip, called AC50, supported by well-known brands such as Honda, SKF or Garmin.

This trip will be linked to precision and fantasy. To dreams and reality. To pragmatism and creativity. To challenge beyond one’s own possibilities.

Because the Acerbis way is to inspire through spectacular adventures. Guido Acrebis, CEO of Acerbis Italy, comments on this: “Engineering. Tradition. Passion. That’s where we come from. That is where we want to continue. We want to progress, make our products evolve, but remain faithful to our roots. Ours is a constant effort to be so up to date that we are one step ahead of the rest of the world. innovation and tradition. Combining them is our mission because we know that we have an important story behind us but we also want to write a new one, even more incredible. We have many dreams. One of them is to leave the most indelible mark of our step«.

What you will discover throughout 2023, day after day, is the adventure of our new challenge, but it is also our historywho has known how to mix immutable values ​​with the desire for progress.« This great journey can be followed through ac50.acerbis.com and not much more can be said at the moment.

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