2023-11-24 16:52:06
Founded in 1837, the French e-commerce company aims to become “a European leader” in this sector.
Good news for La Redoute aficionados. The company, owned by the Galeries Lafayette group, announced this Friday that it wanted to focus on decoration and home products to become “a European leader» of this sector while its “historic ready-to-wear activity» will become “less central». «We are making the strategic choice to focus on home decoration, capitalizing on our two brands La Redoute Intégrés and AMPM.“, declared general manager Philippe Berlan in a press release.
«If the historic ready-to-wear business is less central to La Redoute’s medium-term strategy“, the sign however intends “develop its fashion offering to retain its customers“. The brand, based in Roubaix, is present in around twenty countries and generated more than 35% of its turnover internationally in 2022. It plans to open six new physical stores from 2025 in Switzerland and Italy. For “strengthen its positions».
La Redoute.fr boasts an average of more than 6.2 million unique visitors per month and the Internet represents more than 90% of the brand’s turnover in France. More than 30% of its offering is “Made in Europe” and “Made in France”, she further indicated.
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