El Periódico presents Blau, the new supplement about the Copa América de Vela and the blue economy

2023-10-11 19:30:06

Barcelona starting next summer it will host the Sailing America Cupbut the city has been experiencing intense activity for months around its coastline, which is having a impact that goes far beyond its territory. In this context is born Blauthe new supplement The newspaper.

Blau allows you to follow everything closely. On the one hand, what happens in detail in the America Cup: know the teams, the engineering behind each boat, the rules and the evolution of the competition. On the other hand, it is a platform to publicize the blue economy and all the activity that is being built around the sea, and that with a focus on sustainabilityis leaving its mark on sports practice in the city, in industry and the economy.

Innovation and sustainability

While the six teams that will participate in the competition are training in the waters in front of the city, not only the reform of its coastline is being carried out, but also an opening to the sea in every sense: physically with the transformation of spaces; social by seeking to bring all citizens closer to what is related to the sea beyond its beaches; and economic through the promotion of a new activity focused on innovation, oceans and sustainability.

“As during the Olympic Games and with the celebration of the Forum of Cultures, whenever Barcelona has started a new project, we have asked ourselves what we could do,” explained this Wednesday the director of El Periódico, Albert Sáezin the presentation of Blau within the framework of the Barcelona Boat Show. On this occasion, the follow-up of this spectacular competition that once again serves as a projection of Barcelona and that generates interest in the five continents, as well as the entire economy related to the sea and sustainability, can be read through the 27 titles which brings together the Prensa Ibérica group.

News that interests people

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All of them, precisely – from Vigo, through Asturias and to Valencia – located in cities facing the sea and therefore very close to the blue economy. What the reader finds in Blau, which can be accessed from the ‘home’ of the header, is nothing other than current events. Blau “focuses on giving news that interests people,” defined Sáez.

The journalist Cristina Buesawith a long career in El Periódico and who has been following all the news surrounding the America Cup, is at the head of the supplement. “In addition to following the day-to-day activities of the Copa América and acting as a speaker so that it reaches every corner,” says Buesa, “you will be able to find out the latest information about the development of an entire new industry related to innovation and sustainability around the sea, values ​​with which El Periódico feels very complicit.”