Penetration of APSI “Pindos” also in the United Arab Emirates market – 2024-03-21 15:00:34

by times news cr

2024-03-21 15:00:34

Economy Editorial Room

The 28th Gulfood food and beverage exhibition, which took place on February 19-23 at the Dubai World Trade Center in the United Arab Emirates, was attended by the Agricultural Poultry Cooperative of Ioannina “Pindos”.


The cooperative enterprise of Ioannina attracted the attention of the visitors, highlighting, through its stand, the Greekness of its products, but also the innovation and sustainability that are its key elements. At Gulfood, he presented his entire product range of free-range chicken, such as whole chicken and ready-to-bake, including chicken bites, hand-made burger, schnitzel, filet and gyro, which stole the show. He also presented the new line of marinated products – Chicken Gourmet, unique cuts of chicken, marinated with Epirus herbs and spices and packaged in a tray suitable for baking in the oven. A series that won over visitors for its innovation and its unique taste.
The products of APSI “Pindos” are now available in the Dubai market, since the cooperative managed to penetrate the organized retail trade of the region. Consumers in the United Arab Emirates now have the opportunity to purchase “Pindos” products from the region’s best-known online store, KIBSONS, but also on the refrigerated shelves of Union Co-Operative Society Hypermarket physical stores. Union Coop is the largest consumer cooperative in the UAE region with 27 stores. It also has seven malls: Al Warqa City Mall, Etihad Mall, Al Barsha Mall, Al Barsha South Mall, Nad Al Hamar Center, Al Nahda and Motor City.
Among the visitors of the Exhibition, representatives from both the Greek government and the Greek Embassy in the UAE, including Ambassador Antonios Alexandridis, Consul Vasilios Theocharidis and Deputy Governor of Epirus Vassilis Gorgolis.
“The presence of the Cooperative – as in every exhibition, as well as at Gulfood – attracted a large number of visitors and was an opportunity to display and promote its products to an even larger international audience, strengthening its extroversion and at the same time, further strengthening its position as a leader in the Greek poultry industry, with the innovation of its products, their excellent quality and their authentic taste”, it is stated in a relevant press release.

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