Russian Post does not yet plan to extend the experiment on the delivery of Russian wine to other categories of alcohol, CEO of the company Maxim Akimov told Vedomosti on the sidelines of SPIEF-2021.
“No, not yet planned. And this is not even discussed, ”Akimov said.
The experiment is scheduled to begin on September 1 to test product sales, assess customer response, and identify benefits, including for manufacturers. “How much will it reduce sales through the e-shelf, how much will it reduce through the storefront, how much will it reduce their costs and increase margins,” he explained.
The experiment concerns only Russian wine, Akimov emphasized. “And we generally support it precisely because we look at it as a tool to support a Russian manufacturer,” said the postal operator’s general director.
In April this year, Russian President Vladimir Putin instructed the government and the Russian Post to conduct an experiment on the delivery of Russian wine. This was reported by TIme with reference to a presentation prepared by the company.
The legalization of distance selling alcohol in Russia has been discussed for several years. So, in 2017, the Ministry of Finance prepared a corresponding bill, but the initiative was never implemented. The Ministry of Health, in particular, is against the online sale of alcohol.