2023-10-25 10:55:44
The expressions whitening, bleaching o sports wash They are valid alternatives to the English voice sportwashingwhich is used to refer to the use of sport by people, countries or institutions to improve their image.
Phrases such as «From Cristiano Ronaldo to the conquest of golf: Saudi Arabia multiplies spending on sportwashing by four», «Saudi Arabia, “sportwashing champion” or how to divert attention from human rights» are frequently seen in the media. with sport” or “The 1936 Berlin Olympic Games and the 1934 World Cup in Italy, orchestrated by Hitler, Goebbels and Mussolini, serve as historical examples of sportwashing.”
He sportwashing, acronym English formed by sport (‘sport’) and whitewashing (‘cover-up’ or ‘imagewashing’), designates the practice of whitewashing the image or reputation, usually of a country or an institution, through sport, whether by acquiring players or teams, organizing sporting events or participating in them .
In Spanish, however, the expressions are already documented whitening/sports whitening o sports wash (image)which are quite established in use and are suitable.
Therefore, in the previous examples it would have been preferable to write «From Cristiano Ronaldo to the conquest of golf: Saudi Arabia multiplies spending on sports whitening by four», «Saudi Arabia, “champion of sports image washing” or how to divert attention of human rights with sport” and “The 1936 Berlin Olympic Games and the 1934 World Cup in Italy, orchestrated by Hitler, Goebbels and Mussolini, serve as historical examples of sports whitewashing.”
Remember that, if you wish to use foreign words, it is appropriate to do so in italics or in quotation marks when this type of font is not available.
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