2024-03-28 02:21:25
Informed sources said that the American electronics giant Apple is in talks to use Google’s Gemini artificial intelligence conversation platform in iPhone phones, paving the way for a huge agreement that could reshape the world’s artificial intelligence technology industry.
The German News Agency quoted Bloomberg News Agency as saying that the two companies are conducting active negotiations that will allow Apple to use generative artificial intelligence language models to operate some of the new features that will be added to iPhone programs during the current year.
According to the sources, Apple recently held discussions with the artificial intelligence company “OpenAI”, owned by the Microsoft Group, regarding the possibility of using “OpenAI” tools on Apple devices. The German News Agency report stated that if Apple and Google reach an agreement, a research partnership will be established between the two companies.
For years, Google, a subsidiary of the Alphabet group, has been paying billions of dollars annually to make the Google search engine the default option on Apple’s Safari web browser used on its devices such as the iPhone and iPad.
The sources said that Apple and Google have not yet reached an agreement on the terms or description of the cooperation agreement in the field of artificial intelligence, nor how to implement it.
Any agreement will provide a major boost to the Gemini AI platform by making it available to billions of potential users.
At the same time, this partnership is an indication that Apple will not continue its efforts to develop its own artificial intelligence platform, as some hope, which threatens to raise more concerns about protecting competition and antitrust due to the cooperation between the two giant companies.
It is noteworthy that Apple is preparing a set of new capabilities as part of the new version of the “iOS 18” operating system based on its own artificial intelligence models.
But these improvements will focus on features that work directly on Apple devices and do not require cloud computing services, so Apple is seeking to find a partner that will undertake the large tasks of generative artificial intelligence, such as creating images and writing texts based on simple commands from the user.
Last updated: March 19, 2024 – 01:40
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2024-03-28 02:21:25