2023-05-02 14:44:08
Abdoulaziz Bamogo, President of the Superior Council of Communication (CSC), officially opened, this Tuesday, May 2, 2023 in Ouagadougou, a training workshop on Corporate Social Responsibility (CSR) in the media sector in Burkina Faso for the benefit of media managers and communication agencies.
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The training session on Corporate Social Responsibility (CSR) in the media sector in Burkina Faso for the benefit of media managers and communication agencies, the first of its kind according to the President of the Superior Council of Communication (CSC), is the beginning of a process that falls within the framework of the ambition of its institution to develop strong media in Burkina Faso.
“Strong media for us means media that have a certain number of capacities to mobilize a strong audience… A strong media for the CSC is also a media that respects the texts of laws, administrative, professional ethics, deontology.
A strong media also for us is a successful company from an economic point of view, but also a company which respects a certain number of standards related to the quality of its relations with the various stakeholders… The journalist would have to , the organizer who works in the company finds satisfaction.
The reader, the listener, the viewer who follows the media must find satisfaction. The regulatory authorities that we are or the self-regulatory authorities that are the professional organizations of the media should find satisfaction vis-à-vis this media”, explained Abdoulazize Bamogo. This training session, he also suggested, aims to develop the managerial capacities of media and communication agency managers.
Arnaud Zampou, Managing Partner of the firm Arnaud & associés, CSR expert-consultant, made it clear that the purpose of this training is to bring the various companies to take into account the concerns of CSR in their mode of governance.
“It’s also to enable them to understand what CSR is so that they can soon convey in their message what real CSR is and what facade CSR is. We will also bring communication structures and the media to know the challenges of CSR in their sector of activity”, added Arnaud Zampou.
“In the immediate term, this session can lead to a change in behavior and allow the dialogue between the stakeholders to be more fluid; it can improve the internal management of these structures”also argued Mr. Zampou, recalling that “CSR is the contribution of companies to sustainable development”.
Tambi Serge Pacôme ZONGO
Burkina 24
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